Reapit, with the backing of private equity firm Accel-KKR (AKKR), announced the successful acquisition of Agentpoint PTY Limited, the biggest provider of real estate agency websites and lead generation technology in Australia.
Agentpoint has been in the industry since 2001 and has been a leading supplier of estate agency websites and lead generation technology for real estate professionals, offices, large network groups, and start-ups. They have serviced over 23,000 agents in the past decade, built nearly 2,000 websites for Australian real estate professionals, and in 2019, helped estate agents create more than 11,000 digital proposals using ProposalPoint.
The company has heavily invested in product development, extending their digital marketing product range to include powerful tech that drives, captures, tracks, and converts leads with the agents’ CRM and website at their core.
Upstate Property Group’s General Manager, Meschell Howarth, a client of Agentpoint, remarked: “Using Agentpoint created significant efficiencies for us. Their knowledge of the real estate industry and all the add-ons that they offered as part of their product suite helped us to not only create a website that is a perfect for our agency, but also shaved months off the project had we decided to work with a website company that had to be brought up to speed first.”
Reapit provides software solutions to over 33,000 users in 4,500 offices and manages more than 200,000 tenancies across the UK and Australia. The acquisition of Agentpoint will provide Reapit customers access to an even wider choice of world-class solutions, giving them the competitive edge in a fast-evolving market.
Mark Armstrong, CEO, Reapit, stated, “I am delighted to confirm that the acquisition of Agentpoint is complete. Integrating their outstanding product portfolio with our current market-leading offer greatly facilitates our mission to provide estate agencies in the UK and Australia with the most comprehensive and innovative range of PropTech solutions, all under one roof.”
Ryan O’Grady, CEO of Agentpoint, added, “We now look forward to extending our award-winning product range to Reapit’s international customer base.”
Park Durrett, Managing Director of Accel-KKR and a member of Reapit’s board of directors commented, “The addition of Agentpoint into Reapit’s product portfolio further illustrates their position as a market leader in the UK and Australia, providing estate agencies with an enhanced suite of solutions to facilitate their strategic goals.”