PropTech Group (PTG) has announced the acquisition of real estate website and marketing platform, Website Blue, for a current considered price of $1.5 million via cash and PTG shares. This acquisition will further strengthen PTG’s position in Australia and New Zealand and enhance its offering to estate agents in the UK market. Website Blue is a full-service professional web design and development platform that services Australian and New Zealand real estate agencies. It has 2,400 real estate agency clients and has delivered 1.5 million vendor and landlord leads to agencies across the region.
James Groth, Managing Director, and Luke Thomas, COO of Website Blue, are excited to be part of the PropTech Group. This will allow them to increase their pace of innovation and deliver quality real estate technologies to a broader range of real estate agencies in Australia, New Zealand, and the UK.
Website Blue and Designly are already part of PTG’s VaultRE & MyDesktop CRM offerings. Website Blue operates Desingly, a management platform for real estate agents where they can control digital marketing assets and campaigns. As part of the PTG, Website Blue will also increase its average revenue per agent numbers, increase customer generation, and drive product development across the entire new entity.
Recently, the company renewed its two-year agreement with The Ray White Group, adding considerable benefits to the already lucrative partnership. These strategic agreements will further bolster PTG’s offerings to the South Pacific.