In a refreshing departure from the digital norm, a groundbreaking video app has emerged, poised to transform the way real estate is marketed. The RealShortz app, set to launch officially on May 28 at the highly anticipated Australasian Real Estate Conference (AREC) on the picturesque Gold Coast, aims to provide a novel platform for property professionals to create and share short, casual, and vertically-oriented videos that are hailed as “snappy, authentic, and full of personality.”
Developed by leading proptech firm Properti, this innovative app empowers real estate professionals to leverage the power of videos for a myriad of purposes. From showcasing properties and providing market updates to addressing inquiries from potential buyers and facilitating interactive discussions, RealShortz offers a versatile suite of features tailored to the needs of the industry.
One of the app’s key highlights is its ability to track video views and engagement, equipping real estate professionals with the tools to effectively monitor audience interaction. While the digital landscape has revolutionized real estate marketing, co-founder Craig Deveson stresses the enduring importance of interpersonal relationships in the sales process.
To underscore this point, Deveson embarked on a remarkable journey, cycling all the way from Noosa to Byron Bay alongside RealShortz co-founder Babette Coutanche, with a support car trailing behind. Along the way, they met with real estate agents, introducing them to the app firsthand. “I knew I needed to get out on my bike and meet the agents, even if that meant having business meetings in my Lycra!” exclaimed Deveson.
He further emphasized the significance of creating real-world content to forge meaningful connections with prospective customers. Deveson asserted, “When you meet someone in person, you can make a real connection with them. That’s why I wanted to start by meeting with agents face-to-face before launching the app. This kind of connection is also what makes vertical video so successful. It’s more personal, a little less polished, and a lot more relatable.”
With an unwavering belief in the app’s potential, Deveson envisions RealShortz as a transformative tool that fosters connections between all parties involved in a real estate transaction. “RealShortz is a powerful tool that can help agents sell more homes,” he confidently stated. “It’s user-friendly and an excellent way to connect with potential buyers, sellers, and anyone else with an interest in property.”
As the countdown to the official launch begins, the real estate industry eagerly awaits the unveiling of RealShortz, eagerly anticipating its capacity to revolutionize marketing practices, elevate personal connections, and transform the way properties are bought and sold.