The largest CRM and Property Management provider to the UK residential real estate sector, Reapit Group, has joined forces with Agentbox, the No.1 real estate CRM solution in Australia. The combined company is backed by Accel-KKR, a technology-focused investment firm with US$4.3 billion (A$5.6bn) in capital commitments.
Although the two companies will remain operationally independent, they will form a strategic and technical partnership to provide Australian real estate agencies with an unparalleled range of options, functionality and support. Both businesses have achieved a dominant position in their respective core markets, and this relationship will enhance their ‘best-in-class’ real estate software solutions and make them available to all clients.
Agentbox CEO, Eddie Cetin, will continue to lead the senior management team. Cetin said, “This partnership brings the power of the Agentbox CRM and a world-class property management solution under one roof to provide our clients with the ability to deliver to their clients an enhanced customer experience. It finally provides the framework for a simple real estate whole-of-market software solution. At the same time, it helps us expand our offering to bring increased depth and functionality to our clients and provide them with a dynamic path to grow their agencies.”
Reapit CEO, Gary Barker, said, “We are thrilled to combine forces in Australia with Agentbox. Together we will provide technology solutions that help our customers drive repeatable growth for their businesses. I expect all of our clients to see exciting changes in the coming months, once we start transforming ideas and shared knowledge into tangible enhancements.”
Reapit already serves blue-chip clients such as MICM in the Property Management space, and over 20,000 real estate professionals worldwide use its solutions daily. The company’s dedicated development and service operations based in Melbourne will further strengthen its offering in Australia.
