As circumstances shift throughout a person’s life, their housing requirements tend to adjust as well, prompting real estate professionals to stay ahead in securing potential business or expanding their lease management operations. However, the industry has long faced hurdles in consolidating client data, as many firms depend on fragmented tools across different departments—handling leasing, sales, and customer communication separately.
In today’s tech-driven landscape, property businesses are beginning to recognise the strategic value of utilising digital solutions to extract meaningful patterns from their internal information. By doing so, they not only sharpen their decision-making but also streamline day-to-day functions, allowing them to operate with greater precision and agility.
As unified platforms become increasingly standard across the sector, a fresh solution has emerged, offering firms a powerful means to uncover valuable knowledge about their audience. This advancement marks a shift towards more intelligent, connected workflows, enabling deeper engagement with customers and smarter long-term planning.
Reapit, the proptech firm at the forefront of delivering connected technology solutions, stands out as the provider of choice with its widely adopted software ecosystem across Australia and New Zealand, encompassing platforms such as Agentbox, Console Cloud, InspectRealEstate, and Move Me In. Through a new automation-driven feature known as ‘Golden Profile,’ agencies will be able to access unified intelligence throughout the entire customer lifecycle, transforming scattered interactions into actionable insights.
According to Reapit’s Chief Product Officer, Matt McGown, agencies now have access to a unified client profile that compiles every touchpoint an individual has had with the business—whether purchasing, selling, leasing as a tenant, or managing as a property owner. This holistic view replaces the need to search across multiple systems, offering a streamlined snapshot of the entire relationship history.
In addition, the platform presents a clear breakdown of financial metrics tied to each customer, such as total rental income, fees collected, commissions generated, and typical sale figures. With this level of clarity, agents are empowered to quickly identify underperforming assets, boost profitability, and take a more data-informed approach to strategy and growth.
Golden Profile leverages automated processes to consolidate every customer touchpoint across Reapit’s ecosystem, merging information from the Console Cloud property management system and the Agentbox sales CRM into a centralised perspective. This integration enables a seamless flow of data, giving real estate professionals a clearer picture of client activity without switching between platforms.
Among its standout features, the Segmentation Report is gaining significant traction for its ability to reveal valuable audience patterns. By drawing from both Agentbox and Console Cloud, it allows agencies to pinpoint overlapping roles—such as property owners who may be potential sellers or current tenants with investment potential. This level of insight helps businesses refine their marketing, tailor communication, and expand opportunities across both leasing and sales divisions.
At Reapit’s recent Fusion ’25 online event, which attracted over 1,000 agents from across Australia and New Zealand, the Golden Profile was showcased as one of several innovative new offerings. The feature is currently in its beta testing phase and is expected to be launched to the broader market shortly.
In order to stay ahead in a rapidly evolving market, real estate firms will require a unified system that connects and enhances all areas of their operations with a set of essential features. These include improved efficiency, with integrated workflows that reduce redundant data input and minimize mistakes. A comprehensive view of business performance and profitability will allow for better decision-making, providing agencies with valuable insights into their portfolios. Enhanced security is also key, with streamlined access and robust data protection through features like single sign-on and multi-factor authentication offered by Reapit Connect. Additionally, intelligent automation will streamline tasks, freeing up valuable time for teams by reducing the need for manual processes.
