REA Group, a prominent real estate company, has recently announced its complete acquisition of CampaignAgent, a leading fintech firm specializing in property vendor funding solutions. This move follows REA Group’s initial purchase of 27% of the business in 2021.
This acquisition reinforces REA Group’s dedication to facilitating smooth transactions for its customers and potential vendors by eliminating obstacles in the property selling process.
CampaignAgent is a fintech company and market leader in vendor paid advertising and home preparation finance. The service provides vendors with flexibility and options for payment during their marketing campaigns. It also enables real estate agents to easily and quickly offer advertising and property presentation funding choices to their vendors.
Owen Wilson, the CEO of REA Group, expressed that CampaignAgent’s products and services align closely with REA’s strategy. He stated, “Since our initial investment in 2021, we have supported the growth and development of CampaignAgent. Its products enhance the seller experience by reducing friction and providing flexibility to accommodate a wide range of vendor preferences. This benefits both our customers and consumers, making the real estate market more efficient.”
Wilson further emphasized the significant opportunity to raise awareness of CampaignAgent’s innovative solutions and expand financing options for the property sale process.
Shaun Moriarty, the founder and CEO of CampaignAgent, commented on the acquisition, stating, “The acquisition by REA Group not only ensures stability and long-term security for the industry but also presents an opportunity to revolutionize the real estate landscape in Australia. With the support of REA, we are excited to offer enhanced services to our clients and drive the future of vendor paid advertising and home preparation finance.”
REA Group eagerly anticipates welcoming CampaignAgent’s employees to its team, fostering a collaborative environment focused on improving the real estate industry.