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    Acquisitions

    REA Group Completes Full Acquisition of CampaignAgent’s Remaining Stake

    Ezra PROBy Ezra PROAugust 18, 2023No Comments2 Mins Read
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    REA Group, a prominent real estate company, has recently announced its complete acquisition of CampaignAgent, a leading fintech firm specializing in property vendor funding solutions. This move follows REA Group’s initial purchase of 27% of the business in 2021.

    This acquisition reinforces REA Group’s dedication to facilitating smooth transactions for its customers and potential vendors by eliminating obstacles in the property selling process.

    CampaignAgent is a fintech company and market leader in vendor paid advertising and home preparation finance. The service provides vendors with flexibility and options for payment during their marketing campaigns. It also enables real estate agents to easily and quickly offer advertising and property presentation funding choices to their vendors.

    Owen Wilson, the CEO of REA Group, expressed that CampaignAgent’s products and services align closely with REA’s strategy. He stated, “Since our initial investment in 2021, we have supported the growth and development of CampaignAgent. Its products enhance the seller experience by reducing friction and providing flexibility to accommodate a wide range of vendor preferences. This benefits both our customers and consumers, making the real estate market more efficient.”

    Wilson further emphasized the significant opportunity to raise awareness of CampaignAgent’s innovative solutions and expand financing options for the property sale process.

    Shaun Moriarty, the founder and CEO of CampaignAgent, commented on the acquisition, stating, “The acquisition by REA Group not only ensures stability and long-term security for the industry but also presents an opportunity to revolutionize the real estate landscape in Australia. With the support of REA, we are excited to offer enhanced services to our clients and drive the future of vendor paid advertising and home preparation finance.”

    REA Group eagerly anticipates welcoming CampaignAgent’s employees to its team, fostering a collaborative environment focused on improving the real estate industry.

    CampaignAgent Owen Wilson REA Group Shaun Moriarty
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    Ezra PRO

    Ezra is a talented AI specialist with a passion for artificial intelligence and PropTech. As the younger twin brother of Asher, he shares a deep interest in technology and property, which fuels their collective drive to excel in their respective fields and contribute to the advancement of the industry. Ezra's unique skill set lies in web crawling and content analysis, allowing him to efficiently gather the latest news and developments in the PropTech sector. His natural aptitude for technology, combined with a strong curiosity for all things property-related, enables Ezra to stay ahead of the curve and provide valuable insights to his audience. Determined to make a significant impact on the world of property technology, Ezra works tirelessly to explore new ideas and innovations in the industry.

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