PropHero, a digital property investment platform based in Sydney and Madrid, recently marked its second anniversary. Founded in June 2021 by experienced property investors and entrepreneurs Mickael Roger and Pablo Gil Brusola, PropHero aimed to revolutionize property investment by leveraging big data models and digital technology to simplify the process, enhance transparency, save time, and increase profitability.
Since its inception, this proptech company has experienced rapid growth and achieved several accolades, including being named “Proptech Startup of the Year” by the Proptech Association Australia in 2022.
Sophie Hayek, CEO of PropHero Australia, stated, “In just 24 months, we have demonstrated how our data-driven approach, combined with the expertise of local property specialists, can transform the way Australian and international investors discover, purchase, and manage properties that outperform the market.” Hayek also highlighted the outstanding performance of PropHero’s Australian clients, whose properties appreciated by an average of 13% last year, in contrast to the Australian market average decrease of 4%. She attributed this success to the integration of big data models and advanced analytics, which analyze over 200 variables, including climate change, drawing from 32 sources and millions of observations to identify low-risk, high-return properties.
Over the past two years, PropHero has assisted over 800 investors in achieving financial freedom through property investments in Australia and Spain. Notably, 80% of these investors have personally referred a friend or family member to PropHero, highlighting the trust and value they place in the company.
Tessa Kesbah, PropHero’s Australian Marketing Manager & Growth Lead, expressed pride and gratitude for the high referral rate, considering it a more meaningful key performance indicator than any survey. Kesbah credited this success to the combination of digital technology and real human expertise, which PropHero internally refers to as their “magic mix.”
PropHero recently introduced a free in-app property management feature, enabling investors to track and manage their investment properties worldwide. In a notable global expansion, the company added investment properties in Bali, with the first release selling out within two hours.
Looking ahead to the remainder of 2023, PropHero plans to deepen its integrations with marketplace partners, allowing clients to access live updates without leaving the PropHero app. This will encompass various services such as building and pest inspections, renovations, mortgages, and insurance. Additionally, PropHero intends to expand its geographic reach and enhance its data models and app features.
With a strong emphasis on diversity, inclusion, and fostering a positive work culture, PropHero now employs over 60 team members across Australia, Spain, Indonesia, and other global locations.
Co-Founder Mickael Roger emphasized the company’s commitment to enhancing data and technology, ensuring that their models and app features continue to grow and improve. He also announced plans to expand into additional geographical markets.
Co-Founder Pablo Gil Brusola expressed pride in the culture cultivated at PropHero, emphasizing the importance of building an exceptional team alongside their phenomenal app. He conveyed his excitement for the company’s forthcoming year of growth.
