PropHero, an Australian proptech company, has secured a $1.6 million seed round for its property investment platform. Global Founders Capital led the funding round, with support from AfterWork Ventures, Jelix Ventures, and The Fund. The company plans to use the funds to enhance its data models and digital customer experience, expand its workforce, and broaden its reach across Australia and other countries. PropHero offers a “next-gen” buyer’s agent service that combines data, AI, and human expertise to simplify, make transparent, save time, and increase profitability in property investment. The platform aims to make property investing accessible to younger generations seeking a digital experience and older clients who prefer a data-driven approach to diversify their property portfolios. By utilizing a digital platform and a network of trusted professionals, PropHero claims to reduce the time it takes to invest in property by 90%.
According to PropHero co-founder Pablo Gil Brusola, the company has assisted clients in purchasing properties in New South Wales and Queensland since its establishment less than a year ago. The startup plans to expand its services nationally. PropHero’s other co-founder, Mickael Roger, stated that the platform’s proprietary models screen 240 variables in 18,000 suburbs by analyzing 40 million data points to identify investment properties in both listed and unlisted markets with high return potential and low risk. Roger emphasized the importance of informed decision-making when investing in property, which is aided by PropHero’s data-driven approach. The company charges a fixed fee of $990 for engagement and $9,900 for settlement. GFC Global APAC Partner Melvin Hade expressed interest in PropHero’s potential for expansion into both Australian and global markets. Hade also commended the startup’s traction, stating that it convinced GFC Global Founders Capital to quickly invest in PropHero.