LockedOn has unveiled a groundbreaking new feature that automates the process of sending quarterly digital CMA reports to pipeline sellers, setting a new standard for the industry.
The Digital CMA feature, enhanced by the suburb analytics tool LockedOn Scout, is part of LockedOn’s core CRM and automation system, ensuring a seamless workflow and a more efficient client nurturing process within a single platform.
Traditionally, preparing and sending regular CMA reports to potential sellers was a time-consuming task. However, with LockedOn’s Digital CMA, this process is automated. The system generates and sends personalized CMA reports via email and SMS every quarter, saving agents significant time and effort. By centralizing these tasks within the CRM, the platform provides a smooth and efficient user experience, automating the lead-to-listing process.
Launched in November after beta testing, the Digital CMA feature has received widespread praise from clients. One client, for example, reported receiving 50 appraisal requests in just one hour, and listings and even sales have already begun to materialize.
The Digital CMA feature is supported by LockedOn Scout, a sophisticated analytical engine providing agents with real-time access to detailed suburb and property data. This data platform not only supports the automated generation of CMAs but also gives sellers better insight into suburb performance, recent sales, and more.
Looking ahead, LockedOn plans to expand on Scout in 2025, with the potential for even more powerful features.
As one of the longest-standing players in real estate technology, LockedOn offers an extensive suite of CRM tools, digital pre-listing kits, proposals, and more. This all-in-one platform eliminates the need for multiple subscriptions or complicated syncing processes, making it the central hub for agencies.
Digital CMA is now accessible to all LockedOn users with Scout enabled, empowering agents to optimize their lead generation and client nurturing strategies.
