AD Group, a property technology company, has expanded its Showcase digital display software into the house and land market through a new partnership with Capital Corporation at the Lovedale Farm development in the Hunter Valley. This launch marks a significant step in broadening the software’s reach into new sectors of the real estate market.
This move follows the successful deployment of Showcase in over 150 apartment and townhouse display suites across Australia since 2022. The software’s proven success in these markets has paved the way for its introduction into house and land projects, further demonstrating its versatility and effectiveness.
According to Sam Petinsky, senior development manager at Capital Corporation, the platform enhances the overall experience for potential buyers. The decision to partner with Showcase for the premier residential golf resort came after seeing the platform’s success in elevating the Wahroonga Estate display suite experience.
With Showcase, sales teams can effectively showcase lot availability, floor plans, facades, and colour schemes, all set against the backdrop of the development’s 18-hole championship golf course.
Blake Schulze, national director at Colliers Residential, emphasized the software’s success in off-the-plan sales, noting its ability to enhance the customer journey by presenting sales materials digitally. He also mentioned that the team behind the platform provides exceptional support, always available when needed to ensure a smooth process.
After focusing on medium and high-density developments, the Lovedale Farm project signifies the company’s first step into the house and land market.
The development encompasses rural land lots, complete turnkey packages, and an array of community facilities, such as tennis courts and a swimming pool, ensuring a balanced and attractive lifestyle for potential buyers.
Tom Hywood, co-founder and managing director of AD Group, noted that this expansion is a major milestone for the company. It reflects the company’s continued growth and adaptability as it moves into a new area of real estate development.
Hywood also emphasized the importance of their partnership with Capital Corporation, noting that the success of the Wahroonga Estate project laid the groundwork for the house and land offering at Lovedale Farm. The team’s ability to deliver comprehensive, seamless solutions for off-the-plan projects showcases AD Group’s expertise and commitment to innovation in the property sector.
