A groundbreaking property platform with a lifestyle-centric approach is set to revolutionize the Australian real estate market, fundamentally altering how consumers search for properties, whether to buy or rent.
PropertyMate, the platform in question, has garnered substantial industry support and adoption, successfully bringing together 75% of Australia’s top real estate brands. This impressive feat represents roughly 3,300 offices across the nation, encompassing national, boutique, and franchise establishments.
The platform’s most recent evolution includes the introduction of its mobile app, capitalizing on contemporary UX and UI design trends. This app incorporates a familiar “swipe left, swipe right” feature, ensuring that buyers and sellers enjoy an engaging user experience. In a groundbreaking shift, PropertyMate emphasizes lifestyle over mere location, transcending the conventional search engines of yesteryears. The platform’s debut coincides perfectly with the spring selling season, a time when the Australian property market is in full swing.
John McGrath, CEO of McGrath Real Estate, has lauded PropertyMate for providing both agents and consumers with an alternative, modern, and value-driven platform. He comments, “Buyers and sellers have long been seeking a fresh approach to property search. While larger portals effectively cater to basic queries, their technology and features tend to be conventional. PropertyMate introduces a novel and innovative solution that has long been anticipated by both industry professionals and consumers.”
Noteworthy Aspects to Consider Include:
Meeting the industry’s demand for an alternative property listing tool, challenging traditional methods of property search, and addressing issues like outdated pricing, search algorithms, and services.
PropertyMate’s cutting-edge digital product suite, including features such as “My Perfect Property,” “Off Market,” and “Coming Soon” listings.
Anticipated opportunities for second and third-round investments in PropertyMate.
PropertyMate is the brainchild of industry experts, including Steve Abbott (Jellis Craig), Steve Brendish (2 Dam Creative), Matt Masdjik (formerly of Domain), and Campbell Sallabank from XSallarate.