Australia’s prominent online real estate platform, Homely, revealed a rapid onboarding of 32 strategic collaborators to its digital advertising and membership suite, Homely Plus. The fresh addition of partners like RT Edgar Manningham & Boroondara and Belle Property Armadale is indicative of the sector’s increasing demand for budget-friendly digital vendor advertising solutions.
Jason Spencer, Homely’s Co-CEO and Co-Founder, expressed his delight at the advertiser turnout, stating, “The spike in memberships underscores our unwavering dedication to providing unparalleled value in the property advertising domain. Especially at a time when many competitors are upping their prices.”
Currently, Homely takes pride in a robust backing from the real estate fraternity, having allied with over 685 strategic partners. The most recent entrants availing the Homely Plus membership encompass notable names like Ray White Balwyn, Raine & Horne Newtown, Cobden Hayson Annandale & Balmain, Fitzpatricks Wagga Wagga, RT Edgar Manningham & Boroondara, Harcourts Ballarat, and Belle Property Armadale.
Homely Plus serves as a platform offering agents an affordable channel to advertise on Homely’s celebrated website. Since its inception, the site has garnered a staggering 118 million visits. A standout feature of the portal lies in its user-generated insights. It hosts a rich tapestry of over 1 million distinct content pieces, comprising neighborhood ratings, reviews, local discussions, and a myriad of Q&As.
Commenting on the landscape of Vendor Paid Advertising (VPA) in Australia, Spencer remarked, “VPA in our country ranks amongst the priciest globally. Our ambition with Homely Plus has consistently been to put forth a competitively priced advertising tool that amplifies vendors’ reach to a broader spectrum of prospective buyers without denting their pockets. Given the prevailing economic scenario, such a change is both timely and imperative.”