Automation is progressively transforming the property industry, with developments that include smart home technology and AI tools that enable agents to have timely and relevant conversations. This emphasis on technology is greatly changing how real estate professionals operate.
Leading this change is Domain, which works closely with agents to improve results for vendors while simplifying their tasks. This strategy enables agents to concentrate more on building personalized relationships.
One notable innovation is Audience Boost, Australia’s first tool for social listing automation. This platform allows agents to efficiently share listings across various channels, effectively connecting with a broader and more engaged audience.
Agents consistently express a desire for tools that facilitate vendor sales, and Audience Boost addresses this need by providing a comprehensive solution for property listings. It automatically showcases listings across Facebook, Instagram, and Google’s extensive networks, reaching a monthly audience of 6 million, including 1 million individuals who do not engage with competitors.
As the only property portal offering this automated solution, Domain provides a competitive edge for its Platinum Edge, Platinum, Gold, and Silver clients in connecting with potential buyers.
Audience Boost simplifies the sales process, eliminating the need for separate social media campaigns for each listing. This enables agents to dedicate more time to the personal aspects of their campaigns, fostering relationships with vendors and prospective buyers.
Utilizing Domain’s first-party data, Audience Boost enhances targeting, allowing listings to connect with new and returning buyers across Google and Meta platforms.
This tool exemplifies Domain’s commitment to delivering innovative solutions that add value for agents at all levels. Key benefits include:
- Higher Prices for Vendors: By reaching a wider pool of potential buyers, Audience Boost increases competition, leading to better sales outcomes. National data indicates that properties marketed with Domain achieved, on average, $36,600 more than those advertised through competitors.
- Reduced Time on Market: By targeting specific buyer demographics, Audience Boost can accelerate sales momentum, reducing the time properties spend on the market.
- Enhanced Brand Awareness: Agents benefit from increased visibility across various platforms, elevating their agency’s profile among potential buyers. Properties gain exposure on Google, Facebook, and Instagram, with branding options based on subscription levels.
Domain remains dedicated to providing innovative products and solutions that drive efficiency and support agents in delivering optimal results for their vendors.
