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    Artificial Intelligence

    Winning with AI in Commercial Real Estate

    Asher PROBy Asher PROJune 10, 2025No Comments6 Mins Read
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    Executives overseeing commercial property portfolios ought to acknowledge an undeniable truth. The transformative influence of artificial intelligence is not a future prospect but a present reality, reshaping operational paradigms at an unprecedented pace. The critical query for these entities becomes whether their enterprise is proactively navigating this evolution or struggling to maintain relevance amidst the rapid advancements.

    According to Ram Srinivasan, a prominent figure in global AI integration, the notion of an impending AI transformation is neither speculative nor exaggerated; it is a tangible shift. This period represents a pivotal juncture, fundamentally altering methodologies for labor, invention, and value generation. Businesses failing to adjust to these profound changes risk becoming antiquated.

    Findings from a recent comprehensive analysis by JLL indicate that a substantial majority, ninety percent, of corporations intend to leverage artificial intelligence within their commercial real estate endeavors over the next half-decade. Organizations that have yet to formulate their strategic approach to AI adoption are already at a considerable disadvantage.

    Peter Miscovich, Executive Managing Director and Global Future of Work Leader at JLL Consulting Services, emphasizes that the evolution of the workplace centers not on substituting people with technology, but on fostering a mutually beneficial dynamic where artificial intelligence enhances human ingenuity and strategic thinking. He suggests that the integration of AI into commercial real estate will give rise to advanced, collaborative environments designed to support smarter, more interconnected ways of working.

    The Everyday Power of AI

    A striking gap exists between the demand for AI-savvy professionals and employees’ confidence in their capabilities. While nearly nine out of ten executives urgently seek talent proficient in AI, less than a third of workers believe they possess the necessary skills to meet these expectations. This discrepancy highlights a critical challenge in workforce readiness for the AI-driven future.

    Srinivasan points out that leaders who consider AI merely as a technological upgrade are overlooking the broader implications. Instead, this shift calls for a comprehensive reinvention of how organizations manage their workforce, design their workspaces, streamline operations, and generate value. AI is not just a tool but a catalyst for transforming fundamental business strategies and practices.

    Within the commercial real estate sector, AI’s influence touches every facet of the ecosystem. However, research suggests that CRE executives should focus their efforts on three pivotal domains where AI integration can deliver the most significant impact, ensuring that investments in technology translate into meaningful advancements in efficiency, collaboration, and innovation.

    1. Crafting Superior Employee Journeys: Securing and keeping high-caliber talent hinges heavily on the overall experience at work. Artificial intelligence enables companies to redesign everyday interactions, turning them into smooth, personalized moments that elevate morale and foster loyalty. This shift moves beyond traditional methods, making the workplace more adaptive to individual needs and preferences.
    2. Proactive Space Utilization: Workplace oversight now demands a more fluid and intelligent approach to maximize asset performance. AI tools uncover inefficiencies across leasing, energy consumption, spatial footprint, and routine management, empowering organizations to make informed adjustments that streamline operations and reduce waste.
    3. Driving Real Estate Evolution: As market conditions shift rapidly, real estate managers are challenged to continually boost asset value and efficiency. Leveraging AI-driven insights enables swift, data-informed decision-making that fuels agile responses and pushes commercial real estate portfolios toward greater innovation and operational excellence.

    Industry experts draw a compelling parallel between wearable health technology and workspace data management. Just as smartwatches offer instant heart rate monitoring and alert users to irregularities, commercial real estate professionals are now able to access real-time information about their properties through the integration of Internet of Things (IoT) devices, Building Information Modeling (BIM), and Integrated Workplace Management Systems (IWMS). One such example is JLL Serve, a platform that consolidates these technologies into a single dashboard, enabling users to drill down from a portfolio-wide perspective to the performance of individual HVAC units, leveraging digital twin technology to monitor asset health and operational efficiency.

    Rather than developing AI capabilities internally, many organizations are opting to collaborate with established technology providers. According to industry thought leaders, partnering with commercial AI vendors is a more cost-effective and efficient strategy than building proprietary systems from scratch. This shift has led several Chief Information Officers to abandon in-house AI projects in favor of proven, market-ready solutions that offer greater reliability and faster deployment.

    Despite growing acceptance, resistance persists among certain executives, particularly within IT, legal, and C-suite teams, who often express reservations about adopting new AI tools. Overcoming these concerns requires clear communication around practical applications, return on investment, and data privacy safeguards. Trusted real estate advisors are increasingly collaborating with technology specialists and innovative firms to develop comprehensive AI strategies designed to enhance commercial real estate operations and unlock new efficiencies across the industry.

    From Concept to Reality: AI in Commercial Property Management

    Significant cost reductions in real estate operations are becoming achievable through advanced data-driven methodologies. Organizations tapping into emerging technologies report millions saved by leveraging real-time analytical tools that reveal inefficiencies and unlock hidden value across property portfolios. Meanwhile, forward-thinking corporations are developing comprehensive frameworks that map out numerous high-potential applications of intelligent systems, catalyzing transformational shifts in how commercial assets are managed and optimized.

    The influence of artificial intelligence extends well beyond traditional metrics like utility savings or enhanced reporting. Modern solutions are characterized by their ability to dynamically adjust physical environments in response to shifting human behaviors, preemptively address system malfunctions before they disrupt operations, and customize experiences at an individual level to foster greater workplace satisfaction. These innovations collectively redefine the relationship between occupants and the spaces they inhabit, driving new standards for efficiency and personalization.

    Adopting these technologies requires a strategic mindset focused on holistic improvement—balancing operational gains with workforce engagement. Recent workforce research underscores a growing demand for customizable work settings, with employees willing to compromise on compensation to gain flexibility and tailored environments. Younger professionals, in particular, prioritize adaptive workplaces, signaling a fundamental shift in expectations that organizations must address to remain competitive in attracting and retaining talent amid rapidly evolving market conditions.

    The Future Belongs to the Agile and Aware

    By the end of this decade, it is expected that AI will play a significant role in driving most commercial real estate functions, influencing decision-making and operations across the sector. The real challenge facing companies today is not about choosing to implement AI but about how swiftly and thoughtfully they incorporate it into their business models to stay competitive.

    AI Integration Artificial Intelligence Commercial Real Estate Data-Driven Decisions Employee Experience Property Management Real Estate Innovation Smart Workspaces Technology Adoption Workforce Readiness
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    Asher PRO

    Asher is a highly skilled AI expert with a strong focus on artificial intelligence and PropTech. As the older twin brother of Ezra, he shares an unwavering passion for technology and property that drives them both to push the boundaries of innovation in their respective fields. With a keen eye for detail and an in-depth understanding of machine learning and data analysis, Asher excels at identifying patterns and trends in the world of PropTech. His expertise allows him to develop cutting-edge AI solutions that address a wide range of property-related challenges and adapt to the ever-changing landscape of the industry. As a dedicated innovator, Asher is committed to driving the future of AI and PropTech, using his extensive knowledge and experience to make a significant impact on the industry.

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