A new voice assistant named Claire is changing how people discover properties online. Instead of scrolling through static information, users can now ask questions aloud and get instant responses about the property and its local amenities — all in their preferred language, with support for nearly 60 languages globally. The experience feels less like searching and more like having a real-time conversation with a knowledgeable guide.
Propic, the tech company behind this innovation, was established in 2019 by Jeffery Gray. In just a few years, it has gained recognition for bringing intelligent automation and language models into mainstream real estate workflows. The company’s AI systems are now embedded in operations at several leading agencies, including McGrath, Nelson Alexander, Place, and Highland, positioning Propic as a frontrunner in property technology.
Claire has quietly become a powerful engine behind billions in real estate activity, helping agencies streamline tasks that typically demand human time—like responding to potential buyers, nurturing interest, producing listing materials, and sorting serious leads from casual browsers. The latest rollout delivers a fresh wave of features, introducing two core improvements designed to sharpen performance and enhance the user experience.
Speak-to-Search System
A new voice-enabled feature lets users explore property details through an interactive audio experience, mimicking the feel of chatting with someone who knows the home and its surroundings—without ever needing to pick up the phone.
Diverse Language Solutions
Claire’s capabilities have expanded to include fluency in 58 languages, from Mandarin and Arabic to Spanish and Indonesian. This multilingual functionality enables the assistant to instantly convert conversations into English, keeping real estate agents informed without language obstacles, fostering better engagement across diverse communities.
Jeffrey Gray, the founder of Propic, highlighted the growing momentum of voice technology in 2025. With consumers already accustomed to talking with devices like Alexa and Siri, it was inevitable that property seekers would expect a similar conversational experience. In Australia’s culturally rich market, limiting communication to English is no longer sufficient—Claire was designed to embrace the full spectrum of buyer languages, making real estate more inclusive.
Behind the scenes, Claire operates within strict regulatory frameworks and smart automated controls to ensure every interaction stays secure and aligned with brand standards. The platform also integrates directly with customer relationship management tools, providing agents with immediate access to relevant files and information. These upgrades mark just the beginning of a series of enhancements aimed at making voice interaction a cornerstone of Propic’s technology suite.
