Partnership aims to revolutionize digital marketing in the real estate sector
View Media Group (VMG) has announced a groundbreaking integration of its white-labeled performance marketing solution, Acquire, into Century 21’s proprietary CRM, eSales. This strategic partnership marks a significant advancement as Acquire becomes embedded directly into Century 21’s CRM environment, offering a comprehensive suite of functionalities tailored for agents and offices across Australia and New Zealand.
Rebranded as C21 Edge, this white label technology promises a powerful advantage in property listings, enhancing digital marketing capabilities within Century 21’s network. VMG highlighted the collaboration with Century 21 Australasia as highly cooperative, emphasizing the platform’s integration into Century 21’s business platforms as a pivotal development.
Tania Minchella, CEO of Combined Franchise Services (Century 21 Australasia and Better Homes and Gardens Real Estate), praised the integration, noting that it enables robust outcomes for vendors and agents through automated multichannel digital advertising.
According to Trent Casson, Managing Director of Residential at View Media Group, this partnership introduces unprecedented levels of digital marketing sophistication directly integrated into a client’s CRM. The launch of C21 Edge at the 2024 Century 21 Convention in Melbourne is expected to expand the network’s reach beyond traditional real estate portals.
Looking ahead, Casson outlined VMG’s proactive approach, with account partners set to support Century 21 agents at the office level as campaigns are deployed. The initiative aims to leverage vendor paid advertising effectively throughout the network, ensuring benefits accrue to Century 21 agents and the master brand.
Casson added that this initiative aligns perfectly with VMG’s commitment to enhancing agents’ businesses through vendor paid advertising. Century 21 Australasia joins a prestigious roster of real estate firms partnering with VMG Acquire, including Buxton Real Estate (Buxton Connect), Stone Real Estate (Stone Digital), and Place Estate Agents (Place Pulse Digital), among others.
