Marketing off-the-plan properties to retired buyers has traditionally been a formidable task, given their cautious approach to major purchases. However, a transformative shift is underway, thanks to innovative technology that is capturing the attention of this discerning demographic.
Michael Shaw, the visionary behind Australian proptech firm EnvisionVR, believes that virtual reality (VR) platforms hold the key to overcoming the challenges associated with selling properties that are still in the planning phase.
EnvisionVR distinguishes itself by offering immersive property experiences accessible on various devices, including mobile phones, tablets, VR headsets, and the web. According to Shaw, the virtual tours are so realistic that users can envision the exact view from each window, providing a tangible connection to their future property.
Contrary to the popular stereotype associating new technology with the younger generation, VR tours have found an unexpected and enthusiastic audience among buyers aged 60 and above. Alex Sicari, the founding director of Mathieson Property, recently leveraged EnvisionVR to market off-the-plan properties in The Ace Residences Bowral to retirees looking to downsize.
Sicari, aware of the skepticism prevalent among his over-60 audience regarding high-end luxury home purchases off the plan, found that virtual reality tools offered a solution. Through on-site viewings and iPad presentations, EnvisionVR enabled a comprehensive exploration of each property, instilling confidence in buyers.
“With EnvisionVR, our team could lead buyers on an immersive journey, exploring every room and dissecting every detail, instilling confidence to buy off the plan,”
Alex Sicari, the founding director of Mathieson Property
Prospective buyers had the opportunity to stroll through single-storey homes adorned with luxurious features, including marble benchtops, vaulted ceilings, herringbone floors, and expansive windows providing breathtaking views. The virtual walkthroughs left a lasting impression, with buyers expressing comfort and confidence in their off-the-plan purchases.
Ray White Bowral sales agent Jonny Tighe echoed Sicari’s sentiments, noting that customer reactions were “absolutely incredible.” Virtual walkthroughs on-site, as well as through iPads and smart TVs, provided customers with peace of mind, offering a realistic preview of their future homes.
As EnvisionVR expands its services to a broader audience, the proptech firm envisions its virtual reality capabilities becoming a vital tool in facilitating communication between real estate agents and prospective buyers.
“My goal is to make virtual reality fast, affordable, and accessible. Off-the-plan developments stand the most to gain from this transformative technology.”
Michael Shaw
The real estate industry is witnessing a paradigm shift as virtual reality becomes a powerful ally in bridging the gap between agents and buyers.
