A promising newcomer in the property listings sector shows impressive growth within its first year
View Media Group, a prominent player in Australian real estate digital media and technology services, has revealed that its platform, view.com.au, achieved a significant milestone with 1.24 million visitors in May, marking an impressive 14% increase from April. This surge sets a new record, surpassing its previous peak of 1.09 million visitors in February 2024.
The data, compiled by IPSOS across various devices including phones, tablets, laptops, and desktops, also highlighted a decline in visits to other property portals during May, consistent with seasonal trends.
Paul Tyrrell, Chief Marketing Officer of View Media Group, expressed satisfaction with the platform’s performance amidst the industry’s seasonal fluctuations.
“We’re thrilled to conclude the autumn campaign period on such a strong note. Despite being only eight months since the launch of view.com.au, we’re delighted with the steady audience growth as we head into the quieter winter months of June and July.”
Paul Tyrrell, Chief Marketing Officer of View Media Group
Looking ahead, Tyrrell emphasized the company’s proactive stance, noting that the team is actively planning for the spring campaign set to launch mid-August. He mentioned that they anticipate further audience expansion with exciting product enhancements and fresh messaging in development.
Discussing upcoming advertising strategies, Tyrrell outlined strategic partnerships, stating that the upcoming Channel Seven’s AFL Finals series presents a prime opportunity for aggressive growth in the spring. He mentioned that, coupled with expanded integrations across Seven West Media platforms, including Dream Home reaching 1.3 million viewers since its launch, and their new View suburb profile segment on Better Homes & Gardens, they are well-positioned for a robust season.
View.com.au’s rapid ascent in the competitive listings landscape underscores its potential as a formidable player with a promising trajectory in the Australian property market.
