View Media Group (VMG) integrates Apartments & Developments project listings into the ‘buy’ section on view.com.au
View Media Group (VMG) has announced a significant enhancement to its platform by integrating Apartments & Developments project listings directly into the ‘buy’ section of view.com.au. This integration marks a pivotal step in streamlining property searches for potential buyers and amplifying visibility for developers. In conjunction with this, VMG is also introducing View Project Profiles, which offer developers a dedicated landing page on view.com.au at no additional cost. This new feature will complement their existing listings on a-d.com.au, providing a more comprehensive and engaging platform for showcasing property projects.
VMG Executive Chairman Antony Catalano highlighted the strategic importance of this move. He expressed that View is dedicated to the “cross-pollination” of its businesses, aiming to deliver enhanced value to the property industry.
“Apartments & Developments will continue its outstanding work by offering a portal specifically tailored for high-intent off-the-plan buyers. This integration allows developers and project marketers to benefit from a very low cost of sale while gaining access to the broad audience of view.com.au. This added exposure will deliver a more cost-effective solution and yield better results compared to other market offerings.”
Antony Catalano, VMG Executive Chairman
Catalano also shared insights into View.com.au’s growth trajectory. Launched on AFL Grand Final Day in 2023, the platform has rapidly expanded its reach, achieving 1.8 million users by May this year, according to Google Analytics. This significant user base underscores the platform’s increasing influence in the real estate market.
Tom Hywood, Co-founder and Group General Manager of AD Group, emphasized the advantages of this integration from the perspective of both buyers and developers.
“This integration is a major win for everyone involved. Now, when users search for properties on View, they will not only find every established property for sale but also any listed developments in the same search results. This consolidation is beneficial for buyers looking for both types of properties and for developers seeking to reach a wider audience”
Tom Hywood, Co-founder and Group General Manager of AD Group
He also highlighted the longstanding success of Apartments & Developments in catering to the off-the-plan property market. For nearly a decade, the platform has proven its effectiveness in attracting buyers who are genuinely interested in off-the-plan opportunities. The new integration with View further enhances this capability by providing clients with seamless access to View’s extensive audience. This allows them to reach a broader market without the need for additional content uploads, streamlining their process and maximizing their exposure.
Seamless access to View’s platform is expected to significantly boost the visibility of off-the-plan properties. This increased exposure could also attract established property buyers to consider new development opportunities. By integrating these listings, the platform aims to bridge the gap between traditional property buyers and those interested in the latest developments, fostering a more dynamic and engaging marketplace.
The integration of Apartments & Developments into view.com.au marks a significant advancement for VMG. This strategic enhancement not only improves the platform’s functionality for users but also extends its reach within the competitive real estate market. By combining established property listings with new developments, VMG is positioning itself as a more comprehensive and valuable resource for both buyers and developers.
