Jellis Craig, a Melbourne real estate group, is shaking things up by launching a new digital platform called Jellis Craig Live. This innovative system aims to revolutionize transparency in sales campaigns by putting vendors in the driver’s seat with real-time data access directly on their mobile devices.
Nichola Emmins, Jellis Craig’s Head of Marketing, emphasized the platform’s ability to enhance client relationships. She highlighted that Jellis Craig Live enables agents to build stronger connections with clients and drive improved outcomes. The feature allowing clients to track live attendance at open inspections marks a significant advancement for the industry, highlighting the importance of agent-vendor partnerships.
Jellis Craig Live goes beyond a typical dashboard. It seamlessly integrates with major property websites like realestate.com.au, domain.com.au, and jelliscraig.com.au, acting as a one-stop shop for campaign insights. Vendors can see real-time information on open house attendance, gauge current buyer interest, and delve into detailed metrics like views, inquiries, and shares. This transparency revolutionizes the way agents and vendors work together, fostering a more collaborative and trusting relationship.
Emmins pointed out that the platform reflects the company’s commitment to innovation. She highlighted that their focus on innovation not only gives them a competitive edge but also creates an environment where skilled agents can thrive with the support of advanced technology.
The new system aims to simplify agent workflows by automating campaign reporting, which could save time and boost overall efficiency. Created internally, Jellis Craig Live showcases the company’s dedication to using technology to improve client service and maintain a competitive edge in the market.
The platform is scheduled for a phased rollout beginning September 30, 2024, representing a significant step forward in Jellis Craig’s technological development and commitment to clear communication with clients.
