Melbourne agency pioneers guaranteed lead generation for property developers using artificial intelligence.
Assembled Media, a Melbourne-based media planning and buying agency, has unveiled a groundbreaking media buying model designed to revolutionize property development sales by eliminating uncertainty.
Luke Fitzpatrick, Head of Digital at Assembled Media, emphasized the significance of offering guaranteed leads in today’s competitive market, citing the imperative to mitigate investment risks. Traditional approaches often struggled to leverage first-party data effectively, leading to suboptimal outcomes for developers and agents.
In contrast, Assembled Media’s innovative guaranteed cost-per-lead (CPL) model leverages advanced data analysis and AI technology to forecast lead quality, cost, and sales figures, ensuring maximum return on advertising investment.
“Our focus on CPLs rather than impressions drives leads at 48% lower cost compared to major real estate platforms”
Luke Fitzpatrick, Head of Digital at Assembled Media
The new marketing model has shown promise, particularly for off-the-plan property developers seeking to enhance campaign outcomes. Buxton, a leading Victorian real estate group, embraced the model for promoting Galerie Glen Iris, a medium-density residential development in south-east Melbourne.
Heath Thompson, Director of Projects at Buxton, praised the model’s certainty, highlighting its collaborative nature in refining campaign strategies for consistent lead quality.
Assembled Media’s innovative approach reflects a broader trend in the industry towards harnessing AI for marketing optimization. In October 2023, Harcourts introduced an AI-powered advertising platform, enhancing its ability to deliver tailored, high-performing social media ads to both active and passive real estate audiences.
With Assembled Media leading the charge in AI-driven lead generation, the real estate marketing landscape is poised for transformation, promising greater efficiency, effectiveness, and certainty for developers and agents alike.
