Homely introduces Homely Promoter to tap into vast social media audiences, offering agents a strategic edge.
Homely‘s head of marketing, Amanda McEniry, emphasizes the untapped potential of social media, revealing that people spend significantly more time on platforms like Meta than traditional property portals.
Recognizing the challenge of reaching audiences outside portals, Homely launches Homely Promoter, an advanced social media amplification tool crafted through collaboration with an international technology partner. This innovative tool utilizes machine learning to provide agents with tailored access and traffic from highly motivated buyers and renters.
During beta testing, Homely Promoter proved its effectiveness, with listings garnering an average of five times more views, and some even achieving 35 times the activity.
McEniry highlights the tool’s focus on maximizing reach and frequency, emphasizing its success in boosting listing views.
Homely Promoter allows agents to create automated feature listing ads directly on social media, enhancing targeting capabilities and enabling traffic and retargeting benefits for Homely Plus members. Leveraging both first- and third-party data, the tool ensures precise audience targeting.
Furthermore, Homely offers full customization and branding options, empowering agents to tailor their listings effectively.
Adam Spencer, co-CEO and co-founder of Homely, underscores the company’s commitment to driving value for agent partners. He sees Homely Promoter as a testament to their strategy of leveraging technology, data, and insights to support agents in building successful businesses.
