A transformative alliance set to enhance buyer engagement and streamline the property transaction process.
Harcourts has entered into a strategic partnership with Propps, a Melbourne-based proptech firm specializing in campaign optimization and digital buyer interest capture, marking a significant milestone in the proptech realm.
Propps, founded in 2020, has already gained acclaim from major real estate networks such as Ray White, PRD, LJ Hooker, Elders, and Raine & Horne. Now, Harcourts joins the roster of agencies leveraging Propps’ innovative solutions, with a promise to “drastically improve the real estate experience,” as stated by Harcourts’ CEO, Adrian Knowles.
One of the key features accessible to all Harcourts offices is the “Make an Offer / Register Interest” website feature. This empowers potential buyers to seamlessly submit offers for properties that catch their interest, enhancing the efficiency of the buying process.
Harcourts offices will also benefit from automated listing links and QR codes generated by VaultRE. Agents can further customize their campaign strategies for different properties by opting for additional features.
A notable addition is the AgentCard, a digital business card offered by VaultRE, allowing agents to digitally register buyer interest. The card, compatible with Apple Wallet, streamlines the sharing of agent details with a single click, adding a modern touch to the networking aspect of real estate.
Agents can enhance their toolkit with optional features like pre-registration for auction bids, countdown timers, offer rankings, and automated SMS messages to notify buyers about others expressing interest or making offers.
Johnny Lin, Managing Director of Harcourts Pinnacle in north Brisbane, hails the collaboration with Propps as a “game-changer.”
“In just the past two months, I’ve seamlessly collected over 100 offers, receiving nothing but positive feedback from buyers”
Johnny Lin, highlighting the widespread acceptance of these state-of-the-art tools within the real estate community.
Lin underscores the time-saving advantages and heightened efficiency, emphasizing that agents not leveraging these tools might miss valuable opportunities to prospect, serve clients, and close more deals.
