A groundbreaking app poised to transform the commission landscape by offering cost savings to vendors while streamlining lead generation for agents
In the ever-evolving world of real estate, a disruptive force has emerged, promising to reshape the dynamics of property transactions. Enter bRight Agent, a revolutionary app conceived by entrepreneurs and investors Aaron and Angelina Scott, born out of their firsthand experience selling a property in 2022.
Their journey as vendors illuminated a gap in the market, igniting the idea of leveraging technology to streamline the agent selection process and drive down costs for sellers. Officially launched in December 2023 after rigorous development spanning 10 months, bRight Agent introduces a novel approach to listing properties.
The platform empowers property owners to create listings accessible to agents, who compete by offering progressively competitive quotes. As vendors evaluate their options, the app facilitates a transparent comparison of fee structures, enabling sellers to make informed decisions.
At the culmination of the selection process, only the chosen agent gains access to the seller’s contact details, ensuring direct communication without inundating vendors with inquiries from multiple agencies. Currently available in Australia on both iOS and Android platforms, bRight Agent operates on a free model for sellers, while agents subscribe based on their desired coverage area.
In its initial months of operation, bRight Agent has already proved its mettle, delivering significant cost savings to sellers, with an average of $11,000 per sale. Aaron Scott emphasizes the app’s overarching goal of alleviating financial strain amid escalating property costs, particularly amidst prevalent mortgage stress.
Moreover, Angelina Scott underscores the app’s potential to democratize the real estate landscape, offering newer agents a competitive edge in a traditionally cutthroat industry. Beyond benefiting vendors, the app enhances efficiency for agents, delivering new leads directly to their mobile devices and enabling swift quoting and adjustments based on market dynamics.
The Scotts envision bRight Agent as a catalyst for industry-wide change, aiming to incrementally reduce real estate fees and channel substantial savings back to Australian homeowners. By fostering transparency and competition, even marginal adjustments in commission rates stand to yield significant financial relief, potentially amounting to billions redirected to homeowners’ pockets annually.
In essence, bRight Agent epitomizes a paradigm shift in real estate operations, heralding a future where innovation and technology converge to redefine traditional practices and empower stakeholders across the spectrum.
