Discover Luxe, the new premium listing product designed to make top properties stand out on realestate.com.au
Realestate.com.au has introduced Luxe, a premium listing option aimed at enhancing the visibility and appeal of high-end properties on their platform. Available exclusively to Premiere+ customers, Luxe offers increased prominence and visibility across realestate.com.au. This new feature is designed to set listings apart, providing a competitive edge in a crowded market.
Agents can easily upgrade their Premiere+ listings to Luxe via REA’s Ignite self-service platform, adding exclusive features that ensure listings catch the eye of potential buyers. These enhancements include greater homepage visibility, larger listing sizes with additional images in search results, prominent app push notifications, and enhanced e-Brochures. This comprehensive suite of features aims to provide a more engaging and visually appealing experience for potential buyers.
Simon Hope, REA Group’s Executive General Manager of Customer Product, highlighted Luxe’s launch following a successful pilot phase with select customers.
“Luxe meets the demand from customers to differentiate their top properties. It offers the largest listing size, boldest design, and premium placement to impress discerning buyers. Our goal is to provide agents with tools that offer substantial value and deliver tangible results.”
Simon Hope, REA Group’s Executive General Manager of Customer Product
Hope added that Luxe provides agents with unique insights into buyer behavior, helping them understand where buyers are in their property journey and how engaged they are with listings. This data-driven approach allows agents to tailor their marketing strategies more effectively, ensuring they reach the right audience at the right time.
Georgi Bates, Director at Cunninghams Northern Beaches Real Estate, praised Luxe for boosting their property marketing efforts.
“Luxe ensured our listing stood out and helped us achieve greater visibility. We saw a significant increase in property views within weeks on realestate.com.au. Luxe gave our listings increased exposure, helping us to get noticed in a highly competitive market.”
Georgi Bates, Director at Cunninghams Northern Beaches Real Estate
With nearly double the high-net-worth Australians browsing realestate.com.au compared to its competitors, Luxe presents a prime opportunity to showcase properties that stand apart in the market. By offering a more prominent and visually engaging listing format, Luxe helps agents attract and retain the attention of serious buyers looking for premium properties.
Luxe is a significant step forward in realestate.com.au’s mission to provide top-tier marketing solutions for property agents. By leveraging advanced features and insights, Luxe not only enhances the visibility of high-end properties but also empowers agents with valuable data to refine their marketing strategies. As the real estate market continues to evolve, innovative products like Luxe will play a crucial role in helping agents and sellers achieve their goals.
