Domain has recently entered into a partnership with RateMyAgent, a top-rated real estate technology platform that offers agent reviews and ratings. As part of this collaboration, Domain will showcase agent reviews across its website, including on agent and agency profiles.
The primary objective of this partnership is to enhance the value proposition for property consumers and promote content across both platforms. RateMyAgent has verified agent reviews for more than 680,000 properties across Australia, and approximately 80% of properties sold in the country receive a review of the selling agent on the platform.
Tony Blamey, the Chief Commercial Officer of Domain, has stated that this partnership is a significant move towards making the property journey simpler, more enjoyable, and more connected for homeowners.
At domain.com.au, we prioritize the satisfaction of our clients and strive to offer innovative solutions that aid agents in their quest for success. Our latest initiative involves incorporating RateMyAgent’s reliable recommendations into our platform, which will undoubtedly elevate the experience of both our agents and customers.
Our collaboration with RateMyAgent will entail the posting of recent recommendations on qualifying agent profiles, thereby adding more value to our Domain Platinum customers and eligible RateMyAgent subscribers. Through this partnership, agents will have the opportunity to showcase the fruits of their labor and maintain their track record of delivering exceptional outcomes to their clients.
According to Mark Armstrong, the CEO and Co-Founder of RateMyAgent, the newly formed partnership aims to improve the service and value offered to agents. He further stated that this collaboration would enhance the exposure of recommendations for subscribed agents and provide a superior experience for visitors, particularly homeowners on domain.com.au. He added that this partnership has the potential to benefit all parties involved and sets an example of a promising collaboration for the future.
RateMyAgent’s latest service offering involves categorizing recommendations as media, making them accessible across the web, including syndication to popular platforms such as Google and Facebook. With the new web API, agents can also add recommendations to any website they have access to, further expanding their reach.