The fusion of proptech and brand marketing expertise promises unparalleled solutions for real estate agents
The birth of Colab•6 marks a groundbreaking collaboration between Propps and Rowdyfox, igniting a new era in real estate technology integration, hailed as unprecedented in the industry.
This innovative amalgamation paves the way for a holistic approach to agent technology, offering a comprehensive suite of services from inception to culmination of the agent’s journey.
Operational under the Colab•6 umbrella, the fusion ensures seamless continuation of Propps and Rowdyfox services while introducing an independent proptech consultancy. This consultancy stands poised to construct and fuse new and existing tech solutions into a cohesive whole.
With a consolidated customer base exceeding 14,000 agents in Australia alone and a global network spanning 120 countries, Colab•6 anticipates rapid expansion on both domestic and international fronts.
Daniel Bignold, the visionary behind Propps, assumes the mantle of CEO at Colab•6 Group, underscoring the imperative for an all-inclusive integrated solution for agents. He emphasizes the necessity for an agent-centric approach in the face of proliferating proptech offerings.
Recognizing the challenges agents encounter in navigating the proptech landscape, Bignold positions Colab•6 as the beacon guiding agents through the labyrinth of technological solutions. By streamlining the integration process, Colab•6 aims to empower agents to unlock the full potential of their investments.
Augmenting Colab•6’s leadership is Sarah Lefebvre, the luminary behind Rowdyfox, appointed as the group’s CMO. Leveraging her rich experience with prominent brands like LJ Hooker and McGrath, Lefebvre underscores the paramount importance of a robust digital brand in today’s competitive landscape.
The integration of Rowdyfox services into Colab•6 heralds a new chapter, emphasizing the foundational role of a compelling brand identity. Lefebvre articulates the pivotal role of digital branding in capturing attention, fostering trust, and maximizing conversion opportunities.
At its core, Colab•6 is driven by a singular mission: to enhance the entire real estate agent journey by furnishing simplified and integrated technology solutions. With a relentless focus on value addition, Colab•6 endeavors to equip agents with the tools necessary to thrive in an ever-evolving landscape.
