Domain Ventures into Virtual Reality with Apple Vision Pro App
Domain has launched a new venture into virtual reality (VR) by developing an app specifically for the Apple Vision Pro.
According to the company, this new VR feature will “[redefine] the property search experience with a groundbreaking three-dimensional interface.”
Users of the Apple Vision Pro headset will now be able to explore a variety of features designed to make property searching more immersive and interactive for potential homebuyers.
The app retains familiar Domain filters and search tools, including the popular “map draw” feature, enabling users to refine their property search according to their preferences.
The app’s “limitless” screen space allows users to view multiple listings simultaneously. Floor plans can be viewed side-by-side with photos, helping users better visualize property layouts.
Additionally, the app integrates Apple Maps’ “look-around” feature, letting users virtually explore their neighborhoods.
Domain states that users will be able to “seamlessly blend digital content with the physical world, navigating homes and neighborhoods using their eyes, hands, and voice.”
Rebecca Darley, Chief Marketing Officer and Managing Director of Domain’s consumer division, believes that the Apple Vision Pro app will enhance the property search experience.
“Designed specifically for Vision Pro, the Domain app allows users to immerse themselves in homes and the surrounding suburb like never before. Domain is committed to enhancing the property journey, and this technology propels us to new frontiers, empowering users to make informed and confident decisions.”
Rebecca Darley, Chief Marketing Officer and Managing Director of Domain’s consumer division
VR and augmented reality technologies have been creating buzz in the real estate sector. Recently, Ray White Cheltenham’s Greg Brydon used Apple Vision goggles during a Melbourne property auction.
The rise of VR technology has garnered mixed reviews from industry leaders, with some praising it as the future of property search and others questioning its practical use in everyday operations.
