Neighbourlytics, a company that provides social and behavioural insights to property developers, has raised $2.5 million in funding in a round led by Californian VC ALIAVIA Ventures, which focuses on supporting female founders in enterprise and consumer tech firms. The Alice Anderson Fund, part of LaunchVic’s angel sidecar fund, also backed the round. The capital will be used to hire new staff in product development, sales and marketing, and to advance automation processes and analytical models that capture social sustainability metrics. The company, which was founded in 2018 and has 22 staff in Melbourne, Sydney and Brisbane, has raised a total of $3.5 million to date, with existing investors including Trawalla Group, Myer Foundation, Scale Investors and Portable. Neighbourlytics provides developers with data on how people use built environments to make forecasts and improve return on investment. The company’s platform has been used by more than 100 leading property developers in 12 countries, with the number of Tier 1 developers in Australia using the platform doubling to 80% in 2022.
Neighbourlytics has been utilized to plan the legacy of the stadiums and precincts constructed for the FIFA World Cup in Qatar. By utilizing anonymized mobile phone location data, public social media, ratings and reviews, and crowd-sourced map data, Neighbourlytics goes beyond conventional data sets to gain insight into people’s daily digital footprints.
According to Co-CEO Lucinda Hartley, the data analytics have informed more than $4.86 billion in asset management decisions over the previous four years, demonstrating the industry’s growing maturity in prioritizing the creation of great people places rather than just buildings.
This capital raise represents a launchpad for Neighbourlytics as the company lays the groundwork for global expansion. Neighbourlytics’ maturation as a business and the evolution of the real estate industry as a whole are recognized by the investment. The company is excited to partner with a team of exceptional investors as it continues to assist clients in making better decisions that improve return on investment and community outcomes.
ALIAVIA Ventures cofounder and general partner Marisa Warren is “super excited” to lead the investment in Neighbourlytics to help accelerate global growth. Neighbourlytics, according to Warren, provides a new paradigm for the real estate and asset management industry by adopting a real-time data-driven approach to property development and sustainability.
LaunchVic CEO Dr. Kate Cornick stated that they are thrilled to join ALIAVIA Ventures, Trawalla Group, Myer Foundation, Scale Investors, and Portable in supporting Neighbourlytics in their next phase of growth. LaunchVic shares a goal of elevating women-led startups and ensuring that amazing founders like Jessica and Lucinda have access to the capital they require to grow and create jobs.
