With a solid foundation built through their acquisition of Omni Studio in 2019, Ed and Andrew are now venturing into the challenging field of property investment infrastructure, with a focus on simplifying the complex and time-consuming processes involved.
GXE’s genesis stemmed from firsthand experience. Ed and his associates encountered significant challenges managing their diverse financial holdings, involving assets, real estate holdings, financial resources, and obligations. This cumbersome and disorganized process highlighted the need for a more streamlined solution.
Their vision for GXE is a unified platform that centralizes all relevant investment data. Whether users are managing individual properties, participating in property funds, or tracking loans, GXE is designed to provide a comprehensive, at-a-glance overview of their entire portfolio.
GXE offers a straightforward and productive experience. It empowers users to monitor investment success, handle regulatory demands, and improve workflows, removing the necessity for numerous systems or physical methods.
Ed points out the platform’s intuitive design, drawing a parallel between its simplified processes and the administration of government holdings, yet focused on personal investments. Ed underscores the readily available access, observing that individuals can swiftly enter the system and locate necessary information, spanning from monetary records to development overviews.
In the property market, GXE is having a notable impact, where it enables builders and investment managers to effortlessly navigate complex financial arrangements. For instance, should a builder secure funding for a venture from 30 different backers, GXE streamlines the process of establishing the organizational framework, monitoring adherence to regulations, and ensuring openness.
Future Rent has proven to be a standout achievement, applying GXE to handle its financing and allow real estate developers to secure early rental income for property upgrades or repairs. With the help of the platform, the company has optimized its internal operations, leading to smoother processes and eliminating errors.
Creating a platform of this complexity was not without its difficulties, particularly due to the extensive compliance requirements and technical expertise involved. According to Ed, achieving a top-tier solution took significant time and input from experts across various fields.
Although there were several obstacles along the way, GXE has seen consistent growth, largely thanks to partnerships like the one with REACH. Ed points out that REACH has been instrumental in connecting them with the right people and guiding them through the intricacies of the Australian property landscape.
With a forward-thinking approach, GXE is focused on ongoing innovation and tackling the challenges faced by professionals in the real estate sector. Ed emphasizes the platform’s goal of enabling private assets to be managed and tracked with the same ease as public assets, ultimately streamlining operations for property operators, financial controllers, and stakeholders involved in real estate ventures. He stresses that this is just the beginning, as GXE plans to expand its capabilities and continue transforming the way property-related tasks are handled, ensuring a smoother, more efficient experience for everyone in the industry.
