The launch of a national real estate platform marks a shift in how Australians navigate home purchases, integrating dynamic data capabilities and modern technology to align buyers with ideal properties and trusted representatives. Branded as FOUNDIT, this innovation aims to modernize the buying process with expert input and a focus on speed and clarity.
Established by tech entrepreneur Angus Ferguson and former finance executive Joel Tomaino, the venture has attracted $2 million in early-stage investment and is supported by a broad group of real estate veterans. With dynamic market analysis, tailored software, and a growing base of property advisors and negotiators across the country, the platform is positioned to bring a more connected and responsive approach to home acquisition.
The service aims to simplify the home-buying process by connecting eager buyers with suitable homes and trusted advisors for a smoother experience. Buyers often take on the most risk with little support, and this new service seeks to change that by providing clear guidance and linking them with market-savvy professionals.
Driving FOUNDIT’s success is a rapidly expanding community of knowledgeable market professionals and experienced buyer representatives. Among them is Victoria’s Lynda McNeill, who was quick to utilize the platform’s strong and scalable structure. The platform, according to McNeill, is unique in its ability to enhance, rather than supersede, the buyer’s agent paradigm. It streamlines their operations by delivering exclusive market intelligence, live data, and expandable utilities that refine each stage of their methodology. This empowers her to prioritize assisting clients in making astute, assured, and knowledgeable choices. Whether clients are purchasing for personal occupancy or investment purposes, the objective is to align the ideal property with their specifications, offering complete transparency regarding compromises. Her clients, as a result, are more knowledgeable, better safeguarded, and ultimately make superior acquisitions.
The service also assists selling specialists throughout the transaction process. Industry coach Josh Phegan noted that FOUNDIT helps home seekers become more prepared and confident in navigating the market, which speeds up decision-making. He explained that this tool increases how quickly people are able to commit with clarity, creating more decisive participants in the housing space.
Phegan added that these individuals move faster, with fewer requirements and stronger assurance — and they often become sellers down the track. It creates a win across the board. Ahead of its nationwide debut in August, FOUNDIT is expanding its network of experienced home-buying advisers, backed by leading voices in the field and growing interest in buyer representation. Co-founder Ferguson shared that they’re building resources and systems for the next wave of industry talent — not to disrupt, but to improve how deals are done and ensure stronger outcomes for everyone involved.
