Matterport®, a leading company in immersive media, has announced its acquisition of Virtual Walkthrough, a London-based company specializing in virtual tours for residential and commercial properties.
Virtual Walkthrough has built a strong reputation in the UK and Europe, serving renowned real estate clients like CBRE, Hammerson, and Keller Williams, as well as travel and hospitality clients such as Marriott and Intercontinental hotels. The acquisition of Virtual Walkthrough aligns perfectly with Matterport’s business focus, philosophy, and technology,” said Bill Brown, CEO of Matterport. “Both companies share the same vision of enabling people to experience places as if they were there. We’re thrilled to continue expanding our vision together on a global scale, reaching more people and industries.”
Established in 2014, Virtual Walkthrough aimed to revolutionize the online marketing of residential and commercial properties by creating fully navigable 360° virtual tours, virtual reality (VR) experiences, RICS standard floor plans, photographs, and videos. Over time, the company expanded its focus to include leisure and venue space projects, ranging from hotels to exhibition spaces. With over 200 clients, including Hammerson, Sellmyhome.co.uk, Standard Life, and CBRE, Virtual Walkthrough serves all sectors of the UK property market.
Virtual Walkthrough will now operate as a wholly-owned subsidiary of Matterport and continue serving its clients as usual. However, the long-term plan involves integrating Matterport’s 3D technology into the Virtual Walkthrough platform to replace its existing 360° tours, thereby offering customers an enhanced experience. Additionally, Virtual Walkthrough will become a distributor of Matterport’s Pro Camera and Cloud Services and serve as the European business development headquarters for Matterport.
“With Matterport’s 3D solution, Virtual Walkthrough will deliver a more immersive and realistic experience to clients in the UK and Europe,” said James Morris-Manuel, Co-founder and Chief Commercial Officer at Virtual Walkthrough. “Matterport’s advanced technology, including a user-friendly capture system and virtual reality support, will enable us to provide additional value to customers and expand globally.”
This acquisition follows Matterport’s recent expansion into international markets, including the United Kingdom, Canada, and Australia in Q2 2016. With strong international demand and customers in over 50 countries, the acquisition positions Matterport to continue its global growth and presence.
