A new partnership between LMG and CoreLogic will enable thousands of brokers to access the same advanced, AI-powered property data used by banks.
Through this collaboration, LMG brokers will gain direct access to CoreLogic’s PropertyHub data via their CRM system, MyCRM. This integration will allow brokers to request property valuations, provide detailed property insights, and offer post-settlement information such as equity calculations, suburb analysis, and more.
The partnership is designed to enhance client confidence by delivering greater transparency and reinforcing brokers’ roles as trusted advisors.
Sam White, executive chairman of LMG, explained that the partnership blends the trust clients place in brokers with CoreLogic’s cutting-edge property data. This combination will empower brokers to engage in deeper, more insightful conversations with clients, helping them navigate their financial and property decisions with confidence, especially after property transactions, using the most up-to-date data technology.
LMG has long been focused on using data to strengthen the broker-client relationship, and CoreLogic’s property insights align perfectly with this vision, White added.
Roland Cage, a senior leader at LMG, pointed out that brokers have been requesting this type of solution for some time. He highlighted the convenience of accessing CoreLogic’s data directly through the MyCRM login, which streamlines the process and enhances the broker experience.
LMG has also worked closely with Loan Market franchises to co-brand professional reports, improving both the client experience and brand visibility. Moreover, CoreLogic’s training and development resources will allow brokers to enhance their property expertise, further increasing their value to clients.
Lisa Claes, CEO of CoreLogic, believes this partnership with LMG will transform the broking industry. By integrating PropertyHub’s valuations and reports, brokers will gain access to top-tier property data when they need it most. Claes also expressed excitement about expanding the integration into MyCRM and providing LMG brokers with the comprehensive training tools needed to deepen their property knowledge.
This update to MyCRM is part of a broader trend among major aggregators to enhance their platforms. Other recent developments include Connective’s integration with Financeable, Australian Finance Group’s (AFG) launch of BrokerEngine Plus, and Specialist Finance Group’s (SFG) upcoming upgrade to Salestrekker 2.0.
