REA Group has invested in IMMERSIV, a Brisbane-based technology company, to enhance its off-the-plan sales marketing.
IMMERSIV offers cutting-edge 3D visualizations that provide a realistic and immersive experience for potential buyers. This technology allows users to explore new homes, apartments, and commercial properties in detail, simulating a physical inspection.
REA Group explained their investment in IMMERSIV by highlighting their dedication to providing customers with the best digital tools. This aligns with their strategy of making realestate.com.au and realcommercial.com.au the most comprehensive online marketplaces for property seekers. The seamless integration of IMMERSIV’s technology directly within listings empowers users with a richer experience.
Kul Singh, REA Group’s chief customer officer, highlighted the significance of supporting those involved in expanding housing supply. He noted that 3D visualizations and high-quality renderings have the potential to revolutionize how developers and agents market and sell properties. Singh mentioned that approximately one-third of all buyers purchase off-the-plan properties, and tools like IMMERSIV can enable developers to present their offerings in a more engaging and immersive way. He expressed confidence that this platform will become an even more valuable asset in the future.
Christian Schwerdtfeger, co-founder and CEO of IMMERSIV, expressed enthusiasm about partnering with REA Group. He described this collaboration as a pivotal moment for IMMERSIV, enabling the company to revolutionize how buyers interact with off-the-plan properties. Schwerdtfeger emphasized that the platform represents years of research and development, and with REA’s support, he is confident that this partnership will redefine interactive property experiences.
