In its tenth year, Ready Media Group has achieved a major milestone by delivering over 5,000 successful property campaigns. These campaigns have been carried out across its specialized platforms, Development Ready and Commercial Ready, alongside a range of customized promotional channels. This accomplishment reflects the company’s growth and its continued success in connecting property developers with investors through effective, targeted marketing strategies.
Founded a decade ago by CEO Nick Materia, the company was established to address a specific gap in the market for a platform focused on commercial properties. Prior to its launch, there was no efficient way to promote development sites to potential investors, creating a clear opportunity for a new solution. With this vision, Ready Media Group was built to provide a dedicated space for showcasing commercial real estate, helping developers and investors engage in a more streamlined and effective manner.
Development Ready and Commercial Ready have established themselves as essential portals that connect property developers and investors within two key areas: development sites and commercial investments. These platforms provide a specialized space for users to access and explore a wide range of opportunities in the commercial property sector, making it easier to find and engage with the right investment prospects.
RMG’s success can be attributed to its multichannel marketing strategy, which includes portal listings, social media lead generation, targeted email campaigns (EDMs), search engine optimization (SEO), and even a print magazine. Additionally, one of the company’s standout digital tools is InstaDocs, a virtual data room that has been trialed by over 400 commercial agencies since its launch 18 months ago. InstaDocs simplifies the due diligence process by offering secure document access and real-time tracking data, helping agents and buyers navigate transactions more efficiently.
Ready Media Group employs a strategic approach to attract attention to commercial properties, utilizing a variety of touchpoints to ensure that listings stand out to investors in a highly competitive market. Rather than relying on traditional methods, the company takes a proactive stance, reaching out through multiple channels to engage the right audience and showcase the right properties at the optimal time.
Chris Gallichio, Head of Digital at RMG, emphasizes the importance of adapting to changes in buyer behavior. With the commercial property market continually evolving, staying competitive requires precision in targeting and messaging. By positioning properties exactly where buyers are most active—across various platforms and at the right time—RMG ensures that each property reaches its intended audience effectively.
This innovative and dynamic approach has played a crucial role in RMG’s success, helping the company achieve the milestone of 5,000 successful campaigns. As a result, RMG has strengthened its foothold in Australia’s commercial property market, further solidifying its reputation as a leading player in property marketing.
