Homely.com.au has unveiled its latest innovation, Homely Promoter, a cutting-edge social media audience boosting product designed to empower agents with unprecedented customization, access, and traffic from high-intent buyers and renters in the market. Developed in collaboration with an acclaimed international technology partner, Homely Promoter stands out from its competitors by striking a balance between customization and scalable ad serving.
Amanda McEniry, Head of Marketing at Homely, highlighted the significant opportunity to engage audiences beyond traditional portals, citing statistics from Meta indicating that people spend upwards of 3-4 hours a day on social media compared to around 1 hour on portals. Homely Promoter addresses the challenge of efficiently and effectively reaching the right audiences, saving agent offices valuable time and resources.
During a beta test across several agent offices, Homely Promoter demonstrated impressive results, with listings receiving an average of 5x more views on Homely, and some listings achieving a remarkable 35x increase in views. McEniry emphasized the tool’s focus on maximizing reach and frequency to drive listing views effectively.
Homely Promoter empowers agents to create automated feature listing ads directly published to social media platforms, leveraging advanced targeting capabilities to reach property seekers where they spend their time. This approach not only boosts traffic and retargeting efforts but also enhances lead conversion rates.
By leveraging both first-party and third-party data, Homely Promoter ensures agents optimize their listings without the burden of heavy lifting, including design. Additionally, Homely offers end-to-end customization options for agent branding at no additional cost, providing added value to agents and vendors seeking increased exposure.
“We allow full customization and branding for our customers, including specifying custom rules for listing carousels and targeting to ensure the right audience sees their listings at the right time.”
Amanda McEniry, Head of Marketing at Homely
Adam Spencer, Homely Co-CEO and Co-Founder, reiterated the company’s commitment to driving value for agent partners, emphasizing Homely Promoter as another testament to leveraging technology, data, and insights to support agents in building their businesses.
Homely Promoter is available to all clients as part of Homely’s comprehensive digital advertising and membership offering, Homely Plus.
