A $60 million residential project achieves unprecedented sales figures by leveraging virtual reality technology exclusively
EnvisionVR has unveiled a groundbreaking interactive display, combining augmented reality and virtual reality, which has propelled the latest upscale development in Palm Beach, Queensland to remarkable sales achievements without the need for a physical showroom.
The boutique apartments, currently under construction at Ophira, boast starting prices at $6.5 million, featuring seven full-floor residences and a sprawling penthouse spanning two floors. With the developer, 5Point Projects, commencing off-the-plan sales in late 2023, reports indicate that five units have already been swiftly acquired.
“Ophira is a bespoke, beachfront development, and the conventional approach of establishing a display suite proved to be impractical for the project. A product of this caliber demands a superior presentation to discerning buyers, and EnvisionVR’s Ophira virtual experience seamlessly showcases every aspect of the project.”
Chris Wayman, Development and Design Manager at 5Point
Describing the innovative sales platform developed by EnvisionVR, CEO Michael Shaw outlined how the firm integrated traditional in-room experiences into a fully mobile digital offering, empowering sales agents to engage with potential buyers remotely.
“The interactive display encompasses virtual property tours, detailed floorplans, and other digital assets, complete with stock management and CRM functionality tailored for applications like multi-level residential developments or project home design options. Utilizing EnvisionVR’s virtual platform internally, contractors have gained invaluable insight to provide more accurate project quotes. Enhanced project visualization has facilitated clearer expectations regarding joinery, kitchen fittings, painting, and tiling.”
Michael Shaw, CEO EnvisionVR
The success of the virtual experience extends beyond securing buyers, as 5Point has leveraged the asset to enhance communication with stakeholders, including contractors.
Moreover, the virtual modeling capabilities offer prospective buyers an immersive experience, enabling them to explore intricate details of the plans and personalize elements according to their preferences.
Dylan Molloy, Director of Arc Project Marketing overseeing the development’s marketing, emphasized how buyers can actively participate in the customization process, expressing their preferences and pinpointing areas for potential upgrades or personalization to align with their individual requirements.
Mr. Molloy emphasized that discerning buyers are empowered to shape their ideal living space.
