Cutting-edge filters empower individuals with mobility challenges to effortlessly find their dream home
In a groundbreaking move, realestate.com.au has introduced a game-changing feature set to revolutionize property searches for individuals with mobility issues. Now available on the web platform and soon to be implemented on mobile devices, users can utilize seven new filters to refine their search, instantly identifying properties that cater to their specific needs.
Jonathan Swift, REA Group’s general manager of consumer product, emphasized the profound impact this innovation will have on the real estate industry, particularly in facilitating the home hunting process for those with mobility challenges. With filters delineating features such as single-storey layouts, step-free entryways, elevator access, wide doorways, accessible parking, bathroom grab rails, and roll-in showers, prospective buyers can now make informed decisions right from the outset.
Swift highlighted the significance of this development not only in terms of practicality but also as an educational tool for agencies. By spotlighting essential accessibility criteria, the filters serve as a catalyst for heightened awareness and understanding within the industry, prompting agencies to prioritize and advocate for inclusive property listings.
Recognizing the pivotal role of photography in aiding decision-making, Swift underscored the complementary nature of the filters, ensuring a seamless integration of visual aids and informative data. This synergy aims to streamline the initial stage of the property selection process, empowering users to shortlist properties that align with their unique requirements.
To maximize the impact of these groundbreaking features, realestate.com.au is embarking on a comprehensive awareness campaign targeting both users and agency partners. Swift expressed confidence in the enthusiastic adoption of the filters, anticipating a surge in engagement and lead generation for properties embracing accessibility.
Paul Davies, founder and CEO of One Agency, lauded the initiative as a long-overdue advancement in the industry. Having championed the identification of wheelchair-appropriate properties within its network for years, One Agency welcomes the integration of accessibility filters as a significant step towards enhancing industry standards and inclusivity.
Echoing Davies’ sentiments, Paralympic gold medalist and NSW parliamentarian Liesl Tesch commended realestate.com.au for its commitment to accessibility, hailing the new filters as a pivotal milestone in promoting inclusivity and diversity within the real estate landscape.
