With the latest updates rolled out in late 2024, Matterport has expanded its suite of tools, opening new possibilities for real estate professionals looking to refine how they present properties. These enhancements aren’t just standalone features—they’re designed to work in harmony, offering users the ability to craft layered and engaging virtual property experiences that speak to the evolving expectations of today’s buyers.
Mark Teo, who oversees Sales and Partnerships across the Asia-Pacific region at Matterport, emphasizes the pivotal role that digital content plays in property marketing. He points out that the modern property seeker is diverse—some are drawn to high-level visual walk-throughs, while others seek in-depth technical data like floor plans and spatial metrics. The latest innovations from Matterport are structured to serve this spectrum, allowing agents to deliver targeted, flexible, and data-rich experiences.
Turning Empty Rooms into Smart Selling Tools
By pairing virtual decluttering technology with automated data extraction, a new standard is emerging in property visualization. Defurnish strips interiors down to their architectural essentials, offering a clear view of the space, while Property Intelligence layers on key structural data—like room measurements and spatial identification—without manual input.
This dual-functionality is proving especially valuable for both real estate professionals and property managers. Agents can now deliver virtual walkthroughs enriched with precise, context-aware information, creating a more engaging and informative experience for prospective buyers or renters. Meanwhile, for property managers, the same process enables simultaneous documentation of a property’s condition and the generation of marketing assets for upcoming listings—streamlining operations and reducing administrative load.
Upgraded Movement and Mapping Tools
Mark observes that the updated digital map and directional indicator enhance user-friendliness for navigation. These attributes furnish a framework for prospective purchasers surveying expansive or intricate estates, simplifying the comprehension of the dimensional connection between rooms and separate structures.
Agent-Focused Tools in Action
Real estate professionals now possess the capability to showcase a completely outfitted property, then digitally declutter it utilizing a defurnishing tool, subsequently implement virtual staging, and finally, produce automated reports detailing the property’s dimensions—all within a unified digital environment, according to Mark. This adaptability empowers agents to present the same dwelling in numerous fashions to cater to the varied inclinations of prospective purchasers.
Mark further clarified that certain individuals considering a purchase prioritize factual information, concentrating on exact layouts and measurements, whereas others favor an engaging visual experience. With these integrated functionalities, agents are no longer required to make a selection; instead, they can supply both types of presentations.
Optimizing for All Property Forms
When applied to a variety of real estate categories, these features reveal their true potential, offering professionals fresh opportunities. According to Mark, Matterport’s tools are just as effective for commercial spaces as they are for residential ones. With these features, agents can present a property in a multitude of ways, such as transforming it into a corporate office, a storage facility, or even an event venue. Beyond that, they can also demonstrate how a space might function as a hotel, retail space, or industrial complex—showcasing all these possibilities within a single virtual model. This comprehensive approach enhances the marketing process and helps clients visualize the diverse potential of any given space.
What Lies Ahead
With the continuous advancement of these technologies, their collective capabilities are steadily increasing. Property Intelligence serves as the cornerstone for future AI-powered tools, and agents who gain proficiency in these integrations today will be well-equipped for what lies ahead. As agents enhance their expertise in using these combined features, new possibilities for property display keep unfolding.
