Homely.com.au, a leading online real estate marketplace in Australia, has reported a notable uptick in user-generated content, signaling a significant rise in community involvement among property enthusiasts.
Established a decade ago in Australia, Homely has carved out a distinct niche for itself with its innovative street and suburb review features and vibrant discussion forums.
With millions of Australians actively participating on Homely to exchange insights about different neighborhoods, the platform is experiencing unprecedented levels of user interaction.
Increase in Shared Collections Usage
Over the past year, the utilization of Homely’s Shared Collections has surged by an impressive 38%, underscoring the robust community spirit and engagement among Homely’s users. These collections, akin to Pinterest boards, empower users to curate and share their favorite properties on the platform. Furthermore, users can collaborate by sharing their Homely Collections, leaving comments, and rating properties. This feature also offers valuable insights for real estate agents seeking feedback on their marketing endeavors.
Heightened Activity in Street and Suburb Reviews, and Local Q&A Discussions
Homely’s street and suburb reviews, coupled with its Q&A sections, have emerged as go-to destinations for hundreds of thousands of Australians, with over a million pieces of content contributed. Last month alone, there was a notable 17.6% increase in both queries posed and answered. The Homely Q&A community enriches the property search experience, positioning Homely as a premier hub for local insights and lifestyle tips across Australia.
Elevated User Loyalty
Furthermore, Homely witnessed a 6.2% rise in returning logged-in users in May, indicating heightened user satisfaction and loyalty. This growth can be attributed to the platform’s ongoing enhancements, user-centric features, and strategic expansion efforts.
“We are delighted to witness such a significant surge in user interaction and content generation on Homely. These statistics underscore the unique value proposition of our platform and highlight the dedication and engagement of our local communities. We remain steadfast in our commitment to enriching the Homely hyperlocal content experience, simplifying the process for users to share their residential experiences.”
Jason Spencer, Co-CEO of Homely
Looking Forward
Homely is committed to providing users with the best tools and features to share distinctive and informative content, facilitating better-informed property decisions.
