New Collaboration Enhances Real Estate Opportunities for Chinese Expats and Investors in Australia
Australian real estate search platform Homely.com.au has announced a strategic partnership with HouGarden, New Zealand’s leading app catering to Chinese property seekers.
The partnership comes at a significant time, coinciding with new data from the Australian Treasury revealing that Chinese buyers accounted for half of foreign residential property investment in Australia during the first quarter of the financial year.
According to recent statistics, Chinese buyers contributed a substantial $700 million to residential real estate investments in the September 2023 quarter, followed by Hong Kong, Vietnam, India, and Taiwan, each contributing $100 million in value during the same period.
HouGarden, founded over a decade ago in Auckland by tech expert Sam Yin, has become a premier real estate portal for the local and international Chinese community in New Zealand.
Homely CEO Adam Spencer describes the collaboration as a “pivotal” moment for Australian real estate, emphasizing its focus on integrating shared knowledge, enhancing interactive property displays, and improving the digital experience to cater better to Asian markets.
Mr. Spencer highlights that Homely is already known as the cost-effective alternative in the Australian market, and the partnership with HouGarden will provide listing agents and vendors with maximum exposure to a new market when they list on Homely.
HouGarden’s strong presence on popular Chinese social media platforms like WeChat is expected to benefit both companies, amplifying their reach and engagement within the Asian community.
The collaboration responds to the growing interest in Australian real estate among Chinese investors and families in the post-pandemic era. For China-based investors and recent migrants, the partnership promises a streamlined buying experience and a straightforward pathway to Australian real estate with two trusted brands, HouGarden and Homely.
