The New Alliance Aims to Revolutionize Financial Solutions for Buyers, Sellers, and Agents
Homely, a leading property listings portal, has announced a strategic partnership with Real Flow, marking a significant advancement in the real estate sector. This collaboration is set to transform the way real estate transactions are managed by enhancing the transactional capabilities of industry professionals and providing crucial financial services to agents and property vendors alike.
The partnership will integrate Real Flow’s specialized services into the Homely platform. These include Commission Flow, Campaign Flow, and Equity Flow—each designed to streamline various financial aspects of real estate transactions, from the sale process through to settlement. By incorporating these tools, Homely aims to offer a more seamless and efficient experience for its users.
“Real Flow’s equity release offering will be a game-changer for individuals who have completed the sale of their property but have not yet finalized the settlement. This service will allow them to access their equity early, putting them in a stronger position to purchase their next home. In today’s competitive market, it’s crucial for buyers to act swiftly and decisively. The flexibility provided by Real Flow’s services will enable buyers to make more informed decisions and secure their next property with confidence.”
David Webb, Homely’s Head of Industry, Revenue, and Partnerships
Justin Steer, CEO of Real Flow, shared his excitement about the new partnership with Homely. He noted that this collaboration will enable them to extend their innovative financial solutions to a broader audience. Their objective is to simplify the financial complexities involved in real estate transactions, making them more accessible and manageable for all parties involved.
Steer highlighted the strategic benefits of the partnership, noting that by aligning with Homely, they can reach more real estate professionals and property buyers, providing them with tools that enhance transactional efficiency and financial flexibility.
Homely has been actively expanding its offerings and services recently. The platform recently launched its inaugural suburb affordability report, a valuable resource for buyers and sellers seeking insights into property affordability across different suburbs. Additionally, Homely introduced a new API feature, which allows agents to seamlessly access and manage their inquiries, further streamlining their workflow.
The company has also recognized the growing importance of social media in the real estate landscape. As part of its efforts to harness this potential, Homely has unveiled the Homely Promoter product, designed to leverage social media audiences beyond the traditional portal space. This initiative aims to enhance the visibility and engagement of property listings, offering agents and sellers new opportunities to reach prospective buyers.
The partnership between Homely and Real Flow represents a significant step forward in enhancing the real estate transaction experience. By combining their expertise and resources, the two companies are poised to deliver innovative financial solutions that will benefit buyers, sellers, and agents throughout the real estate journey.
