Tom Panos advocates for TikTok marketing, asserting its relevance beyond Gen Z
In the realm of social media marketing, TikTok stands out as a dynamic global platform with immense reach. While traditionally associated with younger demographics, real estate agents have begun to recognize its potential to engage a broader audience, particularly prospective first home buyers (FHBs).
“TikTok offers agents a platform for genuine and relatable engagement. In today’s digital landscape, where young FHBs actively seek property information online, adapting to their preferences is paramount.”
Tom Panos, Renowned real estate coach
Real estate agents who have embraced TikTok are leveraging short, vertical videos to offer property insights, conduct virtual tours, and add a touch of humor to auction previews. Richard Stevens, CEO of LocalAgentFinder, underscores TikTok’s unique capability to offer viewers an insider’s look into the real estate industry.
“TikTok allows agents to not only enhance their personal brand but also to humanize their professional persona.”
Richard Stevens, CEO of LocalAgentFinder
In the realm of TikTok property marketing, authenticity takes center stage. Stevens emphasizes that by delivering genuine and innovative content, agents can set themselves apart and cultivate authentic connections with potential clients.
However, Panos and Stevens caution against viewing TikTok as a panacea for real estate sales. Mastering the platform demands a keen understanding of its evolving algorithm and a strong creative vision. Panos advises integrating TikTok into a comprehensive marketing strategy rather than relying solely on it. Other platforms are complemented by TikTok, and targeted audience engagement is enabled, as explained.
Despite its challenges, TikTok remains a valuable tool for agents aiming to cultivate relationships with future home buyers. By meeting them on their preferred platform, agents can establish a lasting connection and secure a steady pipeline of clients in the long run.
