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    FoundIt Gets Backing to Level the Playing Field for Home Buyers

    Asher PROBy Asher PROJuly 3, 2025No Comments3 Mins Read
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    Amassing $2 million in initial funding, Australian housing tech startup FoundIt intends to furnish prospective homeowners with more thorough information during their buying experience. The funding round drew backing from a select group of industry veterans, including Frank and Jacques Greeff of Realbase, Peter Matthews of Realtair, and Daniel Bignold from Propps. Co-founded by former Domain executive Angus Ferguson and ex-Frazis Capital portfolio manager Joel Tomaino, FoundIt merges analytics, modern software, and a national network of purchasing advisers to cut search timelines by nearly half and give homebuyers a strategic advantage.

    Speaking on the matter, Ferguson identified a half-trillion-dollar oversight within Australia’s property sector, describing a system where those looking to buy often face the greatest uncertainty while lacking the same level of guidance, insight, and representation afforded to sellers. He highlighted how individuals are making life-altering financial decisions based on limited information, while sellers benefit from professional agents, pricing strategies, and full market visibility. FoundIt was launched to address this imbalance, aiming to give future homeowners equal footing in a system that has long favored vendors.

    In a market where navigating property purchases can feel overwhelming, FoundIt offers a guided path by assigning each buyer a trusted local adviser who supports them from start to settlement. Beyond just matching people with agents, the company arms users with in-depth market insights and intelligent tools to cut down search time. As it prepares for a public debut in August, FoundIt is bringing on more professionals from both sides of the transaction. Its founders are betting big on the future of buyer advocacy — anticipating it will triple its market share within half a decade.

    Ferguson emphasized that the company’s mission isn’t about selling houses but about creating momentum in the housing market. He noted that working with a purchasing advocate is no longer a fringe choice—it’s quickly becoming standard practice. The company’s approach is built to enhance the performance of top-tier professionals across the country. He pointed to figures showing that over 70% of buyers with finance already in place don’t end up securing a home, with average search times now exceeding eight months.

    Ferguson highlighted the current housing landscape as one where those looking to purchase take on most of the risk while receiving little professional guidance. He explained that a once-overlooked service—working with dedicated home search professionals—is now being expanded through modern tools, exclusive intelligence, and operational resources. He added that Australia is well positioned to adopt global best practices, pointing out that in more established regions like the United States, the majority of transactions already include advisory services for those on the purchasing end.

    He went on to explain that FoundIt enhances the reach and capability of home search consultants, shifting the role from isolated, manual work into a streamlined national network equipped with lead generation, research tools, and administrative systems. Early backer Frank Greeff of Realbase expressed strong belief in the company’s potential, praising the team’s experience, timing, and product design. He noted that the solution addresses a widespread gap and brings better coordination and clarity across the entire housing process—not just for those buying, but for everyone involved.

    Australian Proptech Buyer Advocacy FoundIt Home Buyers Housing Market Property Search Purchasing Advisers Real Estate Innovation Real Estate Technology Startup Funding
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    Asher PRO

    Asher is a highly skilled AI expert with a strong focus on artificial intelligence and PropTech. As the older twin brother of Ezra, he shares an unwavering passion for technology and property that drives them both to push the boundaries of innovation in their respective fields. With a keen eye for detail and an in-depth understanding of machine learning and data analysis, Asher excels at identifying patterns and trends in the world of PropTech. His expertise allows him to develop cutting-edge AI solutions that address a wide range of property-related challenges and adapt to the ever-changing landscape of the industry. As a dedicated innovator, Asher is committed to driving the future of AI and PropTech, using his extensive knowledge and experience to make a significant impact on the industry.

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