Domain’s New Feature to Promote Residential Listings Across Display Advertising and Social Media Platforms
Domain is set to launch its latest feature, Audience Boost, on July 1, aimed at amplifying the exposure of residential listings. This feature, accessible for properties listed under Domain’s Platinum Edge, Platinum, Gold, and Silver products, will employ display advertising and/or social media channels to promote listings based on the subscription level.
The significance of maximizing exposure for agents and vendors to connect with potential buyers was emphasized by John Foong, Domain’s Chief Commercial Officer and Managing Director of Agent Experience. He stressed Domain’s commitment to fostering competition in the real estate market by ensuring properties receive extensive visibility, ultimately aiding agents and vendors in securing optimal prices for their listings.
Audience Boost leverages Domain’s partnerships with Facebook, Instagram, and Google to target both quantity and quality in reaching potential buyers. Mr. Foong highlighted that while social boosts are not new, Domain stands as the first Australian portal to automatically integrate this feature into paid listings, eliminating the need for agents to opt-in separately.
Danielle Harmer, Domain’s General Manager of Product for Agent Experience, expressed enthusiasm about delivering additional value to agents and sellers through this automated feature. She emphasized how Audience Boost streamlines digital marketing efforts, which are often laborious and costly for agencies.
Angus Graham, Director of Hodges Sandringham, lauded the Audience Boost feature based on his trial experience, noting increased listing views and inquiries on Domain. This translated into higher attendance at open inspections and better sales outcomes.
William Easton, VP & Managing Director for Meta in Australia & New Zealand, commended Domain’s initiative to deepen connections between listings and Facebook and Instagram’s vast audiences. He recognized the innovation as a significant step forward in the market.
Agents keen on learning more about Audience Boost can reach out to their account partner at Domain.
