Real estate professionals are increasingly facing the challenge of meeting rising customer expectations for fast, personalized communication. Smart, relevant interactions have become a key factor in developing enduring relationships and standing out in a competitive landscape.
According to Jamie Hill from Property Today, the company’s database contains more than 6,000 contacts. Hill acknowledges that keeping in touch with everyone is impractical, but stresses the importance of having intelligent, relationship-building conversations with those in the database.
Through the use of RiTA, an AI-driven digital assistant, real estate agents can now interact with their full database in a tailored and meaningful way, making sure that every contact receives attention.
How AI is Reshaping Communication for Larger Audiences\
CoreLogic has enhanced client engagement in real estate by introducing RiTA, which facilitates scalable, personalized SMS communication between agents and their contacts. With a focus on SMS as an engaging channel, RiTA uses AI to create customized messages that are both relevant and personal to each client.
Josh Symons, Head of Real Estate Solutions at CoreLogic, emphasizes that their continuous investment in RiTA fulfills a crucial industry demand. This demand lies in creating significant and scalable connections with clients. By automating two-way SMS conversations, agents can foster relationships with their entire client base while maintaining a personalized approach.
RiTA is designed to do more than just send out messages. With recent improvements in its generative AI, RiTA is able to assess context more deeply, allowing it to interpret complex scenarios, such as whether a buyer is looking to upgrade or if someone is pausing their search. This feature enables agents to craft more tailored responses, improving the timing and relevance of their interactions.
Effective communication paves the way for greater success
The adoption of RiTA at Harcourts Mandurah led to a significant boost in contact conversion rates, jumping from 20-30% to as high as 70-75%, thanks to the integration of RiTA’s SMS capabilities into their daily operations.
According to Paul Blakeley from Harcourts Real Estate, RiTA helped bridge the gap with leads that had cooled off, ensuring consistent follow-ups and engagement.
Through automating initial outreach, RiTA enables agents to focus on more qualified leads, reducing the time spent on routine tasks and improving the quality of interactions.
RiTA’s recognition for innovation underscores its transformative impact
The Australian AI Award for Innovation in Real Estate was awarded to CoreLogic’s RiTA by Momentum Media, recognizing the profound impact AI has in enhancing real estate communications. This accolade highlights how innovative technology is enabling real estate professionals to build better client relationships.
Josh Symons remarked that the recognition serves as a reminder of CoreLogic’s dedication to pushing the boundaries of innovation. He expressed excitement about the continued advancements and improvements that will help real estate professionals succeed in a rapidly evolving industry.
The role of AI in real estate conversations is set to define the future
As the landscape of real estate communication shifts, solutions like RiTA are becoming essential in helping professionals connect with their clients. Through AI-driven conversations, agents can enhance relationship-building, offer personalized customer experiences, and see better results for their businesses. Jamie Hill remarked that RiTA has been a game changer, simplifying the prospecting process significantly.
