In her new role, Dr. Sarah Bell aims to bridge the gap between disparate tech solutions in the proptech industry
MRI Software, a leading global proptech firm, has bolstered its APAC leadership team with the addition of two executive-level leaders: Dr. Sarah Bell, co-founder of RiTA and former principal of innovation and industry at CoreLogic, as Director of Strategic Partnerships, and Audrey Nicoll, former CMO of PropTech Group (PTG), as Senior Director of Growth and Marketing.
For Dr. Sarah Bell, renowned as one of Australia’s foremost innovators in the proptech arena, her transition to MRI Software was a natural progression. Impressed by MRI Software’s people-centric approach to business, particularly under the leadership of APAC Managing Director David Bowie, Bell was drawn to the company’s long-term vision and commitment to customer welfare.
In her new role, Bell aims to transform the proptech landscape into an open and interconnected ecosystem, fostering productive competition and collaboration among industry stakeholders. Drawing from her diverse experience as a tenant, supplier, and former agency owner, Bell envisions herself as the “ocean between” disconnected islands of tech solutions, facilitating understanding and communication across the ecosystem.
Central to Bell’s vision is addressing the industry’s communication challenges, characterized by fragmented data and disconnected systems within real estate agencies. She emphasizes the importance of bridging the gap between tech providers and industry players, advocating for earnest listening and collaboration to identify and address real-world problems.
Bell underscores the need for stronger communication between startups and established tech firms to drive innovation in the industry. With MRI Software’s global presence and commitment to long-term partnerships, Bell is optimistic about the company’s potential to tackle communication gaps and drive positive change in Australian proptech.
As Director of Strategic Partnerships at MRI Software, Bell is poised to leverage the company’s extensive resources and industry expertise to propel the industry forward, aligning with her mission of fostering innovation and enhancing the value proposition for all stakeholders in the proptech ecosystem.
