ActiveCampaign, a company that focuses on automating customer experiences, has secured $100 million in Series B funding. The funding round was spearheaded by Susquehanna Growth Equity, with participation from Silversmith Capital Partners, which was the exclusive investor in ActiveCampaign’s Series A funding of $20 million in 2016.
ActiveCampaign has announced that it will utilize the funding to advance its product development, facilitate its international expansion, and strengthen its partner ecosystem. According to Jason VandeBoom, the company’s CEO and founder, the added capital will enable them to promptly adjust to the changing needs of their clients in a dynamic market while still prioritizing long-term investments in their primary platform.
ActiveCampaign, a company with an annual revenue exceeding $90 million, offers its clients access to more than 300 automation integrations. Its platform combines various tools, such as email marketing, marketing automation, CRM, and machine learning, with Shopify, Square, Facebook, Eventbrite, and Salesforce being among the integrated platforms. The company has been expanding its global presence with offices in Indianapolis, Dublin, and Sydney, and has also increased its market share in Brazil since 2016. ActiveCampaign claims to serve 90,000 clients across 161 countries. Additionally, the company has developed an app marketplace that features more than 260 technology partners. Over the past year, the company has added 300 employees, bringing its total workforce to 550.
