As the new year begins, property experts are making predictions about what to expect in the market. While some experts predict that the rapid rise in interest rates will end, housing prices will go up, and the rental crisis will worsen, it is generally agreed that the market will be shaped by monetary policy and the housing lending environment.
Despite these predictions, one aspect of the property market that remains a constant challenge for Australians is the difficulty in buying their own home. The obstacles to property ownership go far beyond simple lifestyle changes, such as reducing the number of lattes or avocado toast, as the average Australian takes about nine years to save a 10% deposit on a home in a capital city.
For a long time, the home ownership sector has been ready for disruption, with the deposit barrier continuing to pose a challenge for Australians across the country. Coposit, an innovative platform launched in 2021, has already gained the attention of nationwide residential developers and sales agencies, such as Mulpha, PACE, Geocon, Thirdi Group, Ray White Projects, and McGrath Projects. The platform offers buyers the opportunity to purchase a house with as little as $10,000 in savings.
Now, the startup disruptor is planning to accelerate its growth in the coming year, having partnered with full-service creative agency Today the Brave. The agency will work to raise awareness among both aspiring homeowners and residential developers about Coposit’s platform.
As part of its growth strategy, Coposit has launched a campaign to connect Australian property buyers with over 1,200 properties across 25 projects on the Eastern Seaboard. Coposit’s Founder and CEO, Chris Ferris, believes that the platform’s need in 2023 is stronger than ever, and the company aims to provide a fast-track pathway for customers to achieve their property ownership goals and dreams. Today the Brave has been chosen as Coposit’s partner due to their focus on delivering big, brave work and getting things done. Ferris states that their ambition to help Australians overcome financial obstacles and realize their dream of home ownership requires an ambitious partner to bring it to life.
Today the Brave’s Founding Partner, Jaimes Leggett, remarks that the agency was founded on the principle that brave work drives and defines brands through ambition and action. Coposit is an excellent example of bravery in action, disrupting the sector by providing a solution to the deposit barrier that has hindered Australians nationwide.
About Today The Brave
The Brave (TTB) is a creative agency that offers comprehensive services and operates on the belief that bold work is what propels and distinguishes brands, not only through aspiration but through decisive action. Since its establishment in 2022, TTB has been assisting brands in discovering their courage.
When a brand is lacking something, it is likely that it is lacking courage.
